Digital Marketing Strategist

UnCommon Logic•Austin, TX

2h•Hybrid

About The Position

(un)Common Logic is an Austin-based performance agency where strategists own real client relationships, shape actual strategy, and work alongside a team that genuinely geeks out on results. We’ve been named a Top Workplace by the Austin American-Statesman for 11 consecutive years — and we’re looking for the kind of person who finds that unsurprising once they’re here. This is a hands-on, client-facing multi-channel performance role with primary emphasis on PPC and strategic involvement in SEO — including Answer Engine Optimization (AEO), one of the fastest-growing areas in search. If you’re the kind of person who gets excited by data, thinks in systems, and wants to do work that actually moves the needle for clients, we want to talk.

Requirements

5+ years of experience in paid search and/or SEO
Deep experience building and optimizing Google Ads campaigns, including conversion tracking setup and troubleshooting
Highly proficient with GA4, GTM, and analytics/tracking tools
Strong Excel skills — pivot tables, VLOOKUPs, data aggregation, and turning raw data into actionable insights
Client management experience; digital agency background strongly preferred
Demonstrated persistence and ability to push through obstacles

Responsibilities

Be a Trusted Client Partner
Serve as the primary strategic point of contact for a portfolio of 5–10 clients
Lead client conversations, set strategic direction, and proactively surface opportunities
Own day-to-day communication and maintain positive, proactive relationships
Perform deep data analyses to deliver measurable results that exceed expectations
Own PPC Strategy & Execution
Manage and optimize PPC campaigns end-to-end — from account structure and keyword strategy through bidding, budget allocation, and ongoing iteration
Design and launch ad creative testing plans; optimize landing pages for performance
Build forecasts and scenario projections to guide client decisions
Ensure accounts remain on budget while balancing efficiency and growth targets
Lead SEO & AEO Initiatives
Develop and execute SEO and Answer Engine Optimization (AEO) strategies tied to real client business goals
Conduct keyword, intent, and competitive research across content, technical SEO, featured snippets, and AI-driven answer results
Perform technical SEO audits and partner with clients and internal teams on implementation — site architecture, crawlability, schema markup, structured data, and more