Senior Web Optimization Engineer
About The Position
The Senior Web Optimization Engineer is a senior, hands-on technical partner who identifies and implements opportunities to improve website conversion, user experience, and performance. Working closely with the Director of Web Services, you will assess client websites, implement and validate analytics, translate technical and behavioral findings into prioritized recommendations, and deliver approved improvements across lead-generation and ecommerce clients. The role requires particular depth in analytics implementation and technical auditing, supported by strong WordPress and Shopify experience and working familiarity with CRO and experimentation. The ideal candidate is a senior, hands-on web optimization expert who can move from analysis to action. You can quickly understand how a website works, identify the most meaningful opportunities, explain your recommendations to clients, and implement improvements safely. You combine CRO judgment with strong technical execution. You are comfortable across lead-generation and ecommerce experiences, use data to guide priorities, and look for repeatable solutions that improve delivery over time.
Requirements
- 5 or more years of relevant web development, analytics implementation, or website optimization experience, or equivalent senior-level capability
- Hands-on experience implementing and troubleshooting production website changes in WordPress and Shopify or a comparable ecommerce platform
- Strong HTML, CSS, JavaScript, and browser-debugging skills, with experience building responsive, production-ready web experiences
- Strong GA4, Google Tag Manager, data-layer, conversion-tracking, and analytics implementation experience
- Demonstrated ability to conduct technical website audits and turn findings into prioritized recommendations
- Working familiarity with experimentation platforms, behavioral analytics, Core Web Vitals, technical SEO, and accessibility standards
- Strong technical judgment, troubleshooting, client communication, and experience safely delivering work across multiple website environments
Nice To Haves
- Additional experience with experimentation platforms, test design, or statistical analysis
- Additional experience with Shopify Liquid, Adobe Commerce, ecommerce analytics, or complex data-layer implementations
- Experience with New Relic, PHP, APIs, integrations, or visual-regression testing
- Agency or consultancy experience, including helping standardize or productize a web optimization service
Responsibilities
- Conduct technical website audits covering architecture, CMS constraints, analytics, conversion paths, performance, accessibility, integrations, and implementation risks
- Implement, audit, and troubleshoot GA4, Google Tag Manager, data-layer events, form tracking, conversion tracking, and ecommerce tracking; establish reliable baseline metrics
- Implement approved CRO and website improvements, including landing pages, forms, navigation, checkout flows, responsive layouts, and reusable components
- Estimate effort, identify dependencies and risks, and recommend maintainable implementation approaches
- Present findings clearly and participate in client discovery, scoping, planning, and troubleshooting when technical or CRO expertise is needed
Benefits
- Hybrid office with 2 remote working days per week
- Competitive starting salary based on experience
- Retirement plan with 3% company match, immediate vesting
- $475/month towards our group health and dental plan
- Two weeks paid vacation in the first year
- Casual, friendly work environment
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
