Senior Optimization Manager

Launch Potato•Philadelphia, NY

2d•Remote

About The Position

Launch Potato is a discovery and conversion company that reaches tens of millions of people monthly through its brands. The company's mission is to create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment. Launch Potato is profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries. The company culture values owning outcomes, impact over activity, and adaptability to constant change. Feedback is direct and respectful, and the environment allows ordinary people to achieve extraordinary results.

Requirements

Strong follow-through and task ownership; thrives on getting things done.
Understands direct response mechanics and high-volume testing environments, preferably within verticals such as financial services (investing, banking, credit cards, lending, etc), home services, insurance, or similar lead‑form categories.
Experience running A/B tests, QA'ing launches, and reporting on test outcomes.
Comfortable updating copy, layout, and page flows within testing tools or CMS.
Solid understanding of what impacts conversion, even if you're not the strategist.
Working knowledge of analytics platforms like Google Analytics, Looker, or similar.
Ability to balance internal and external pressure to drive competing KPIs.
Experience optimizing lead form pages end-to-end through UI/UX savvy.
Clear communicator who can work across Copy, Design, and Media teams.
Creative mindset — can spot UX friction and suggest improvements based on behavior.
5+ years in a performance marketing or CRO execution role.
Have launched tests, owned strategy, QA and implementation, and collaborated with strategic leads to bring ideas to life.

Nice To Haves

Add bullet about industry/vertical experience here as well

Responsibilities

Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns.
Bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration.
Balance expectations of internal and external KPIs.
Perform continuous high-impact optimizations across device types and user journeys (e.g., copy, UI/UX, advertiser order).
Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately.
Summarize and document test results clearly to inform future optimizations.
Partner with optimization leads to move quickly on ideas and reduce bottlenecks; and become the subject matter expert on assigned offer verticals.
Work cross-functionally to get inputs, finalize creative, and prep launches efficiently.
Create and monitor clear & comprehensive reports that track multiple KPIs, both internal and external.