Senior Web & Marketing Analysis Manager

AmTrust Financial Services•Cleveland, OH

17h•Hybrid

About The Position

This position will be hybrid out of our Cleveland, OH office (Monday through Thursday on site, Fridays work from home). At this time, AmTrust is unable to accommodate candidates in temporary visa status such as OPT, F1-OPT, STEM-OPT, H1-B, etc. AmTrust Financial Services is seeking a Senior Marketing & Web Analyst to help build and scale a modern web analytics function. This role will focus on measuring and improving digital experiences across marketing and self-service journeys, helping business leaders make smarter, data-informed decisions that improve customer experience, increase digital adoption, and reduce operational friction. This is a highly visible role that combines hands-on analytics work with strategic problem solving. You’ll partner closely with marketing, product, UX, operations, claims, and technology teams to identify opportunities, uncover insights, and influence action. The ideal candidate is curious, technically savvy, business-minded, and comfortable operating in an evolving environment where they can help shape processes, standards, and measurement strategies from the ground up.

Requirements

4+ years of experience in digital analytics, marketing analytics, web analytics, or related analytical roles
Strong experience with Google Analytics and Google Tag Manager or equivalent tools
Experience analyzing digital funnels, customer journeys, and website/app performance
Experience with SQL and/or Python for analysis
Proficiency with data visualization and reporting tools such as Looker Studio, Power BI, Tableau, or similar
Strong analytical and problem-solving skills with the ability to synthesize large data sets into clear business insights
Experience partnering cross-functionally with marketing, product, UX, and technology teams
Excellent communication and presentation skills
Ability to manage multiple priorities in a fast-paced environment

Nice To Haves

Experience in insurance, financial services, fintech, or other regulated industries
Familiarity with Contentsquare, Glassbox, Hotjar, or other behavioral analytics tools
Understanding of marketing measurement and attribution models
Experience working with call center, operational, or customer service metrics
Experience supporting experimentation or A/B testing programs

Responsibilities

Analyze customer journeys across web and self-service experiences to identify friction points, drop-off trends, and optimization opportunities
Develop dashboards, scorecards, and recurring reporting for marketing and digital performance KPIs
Partner with stakeholders to define success metrics and measurement frameworks for customer experiences and campaigns
Use web analytics tools to evaluate user behavior, conversion funnels, engagement trends, and digital adoption
Support marketing attribution and campaign performance analysis across channels including email, paid media, SEO, and more
Collaborate with UX, product, and development teams to ensure analytics tracking requirements are properly implemented
Perform tagging audits and validate event tracking within GTM and GA4 environments
Translate complex data into actionable insights and executive-ready recommendations
Identify opportunities to improve self-service utilization and reduce reliance on call center or manual support channels
Assist in developing analytics standards, governance, and documentation as the analytics function matures
Support experimentation and test-and-learn initiatives by measuring outcomes and communicating results