Senior Web Content Strategist
About The Position
At Interactive Strategies, we don’t just design websites or run campaigns—we help mission-driven organizations tell the stories that matter most. From climate action to public health, our work supports organizations tackling the world’s biggest challenges, and we’re looking for a Senior Web Content Strategist to bring that vision to life. You’re a strategist and a storyteller—someone who knows that great content isn’t just about words, it’s about purpose. You dig into what content exists, what’s working, and what’s falling short. You see the gaps, organize the chaos, and create a plan that makes everything clearer, smarter, and more effective. And when it comes time to write, you bring the creativity, clarity, and empathy that help ideas connect across every platform. If that sounds like you, let’s talk. Interactive Strategies is a full-service digital agency based in Washington, DC. We’ve quickly established ourselves as a leading fundraising and digital marketing agency, collaborating with nonprofits, associations, B2B and B2C clients alike. Our team thrives on solving complex challenges and creating work that makes an impact. Some of our amazing clients include Operation Smile, America's Poison Centers, Air Line Pilots Association, Harvard Belfer Center, American Kidney Fund, Rainforest Trust, Special Olympics, The Sentencing Project, and the World Bank.
Requirements
- 5+ years of professional writing experience, ideally in an agency.
- Degree in a related field (or equivalent professional/military experience).
- Strong knowledge of web content strategy, UX writing, content design for component-based pages, and working familiarity with digital marketing copy (email, ads).
- A fresh thinker who brings original ideas to the table.
- Skilled at adapting writing style for different industries, brands, and audiences.
- Comfortable with CMS platforms like WordPress, Drupal, and Sitecore.
- Proven ability to juggle tasks, deadlines, and details without losing quality.
- Collaborative, open to feedback, and always contributing in a positive way.
- Strong grammar, editing, and attention to detail.
- Familiarity with nonprofit content and fundraising strategies.
Nice To Haves
- SEO chops (keyword research, tools like SEMRush or Ahrefs).
- Interest in AI trends and prompt engineering.
- Experience working in a content management tool like GatherContent, Slickplan, or Bynder Content Workflow.
Responsibilities
- Lead web content strategies from start to finish. Conduct research, audits, and competitive reviews, then shape the plan for how content gets created, organized, and governed.
- Team up with creative directors, designers, and digital strategists. Brainstorm bold ideas and bring them to life through words and visuals that work seamlessly together.
- Collaborate directly with clients. Ensure content plans align with their goals, deadlines, and big-picture vision.
- Champion best practices. Apply SEO, accessibility, and web-writing standards.
- Adapt to different brand voices. Follow style guides with precision while keeping the brand guidelines in focus.
- Get hands-on in CMS platforms. Use WordPress, Drupal, or Sitecore to build, edit, and manage digital content.
- Stay ahead of trends. Keep up with best practices, new technology, and AI tools, and help clients make smart, ethical choices about how to use them.
- Support creative projects beyond the web. Contribute to email campaigns, paid media, and brainstorms that inspire donors and craft paid social ads that drive results.
- Contribute to new business efforts. Shape proposals, edit presentations, and show prospective clients the power of strong content.
- Collaborate with fellow writers. Review, refine, and elevate each other’s work until the final product shines.
Benefits
- Company-sponsored health, vision and dental insurance
- Pre-tax Flexible Spending Account (FSA)
- Profit sharing
- 4 weeks of PTO to start, 5 weeks at year 3
- Company-paid short-term and long-term disability
- Company-paid life and AD&D insurance
- 11 paid holidays
- 401k with company match
- New business referral bonus
- Professional development opportunities
- Flexible work schedule
- Pre-tax DC Metro SmartBenefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
