Senior Web Content Specialist

University of Maryland • Baltimore, MD

2d • $72,000 - $80,000 • Hybrid

About The Position

The University of Maryland, Baltimore (UMB) School of Pharmacy (SOP) is seeking a Senior Web Content Specialist for its Office of Communication and Marketing team. This role is responsible for managing content across the School of Pharmacy's public website and affiliate sites, including the News Center, Inside SOP blog, and the School’s section of the campus Elm website. The specialist will provide strategic oversight of the School’s online brand, implement content using the CMS, and handle daily web content management, including content curation and generation to align with the School’s mission and values. Key tasks involve regular site updates, maintaining website accessibility, and collaborating with departments, centers, programs, faculty, and staff to ensure content accuracy. Additionally, this position will serve as the primary writer for the School’s online News Center, creating and publishing stories about School events, grants, initiatives, academics, research, and practice programs. The University of Maryland School of Pharmacy, established in 1841, is a leader in pharmacy education, scientific discovery, patient care, and community engagement, conducting cutting-edge research and professional practice activities to improve health in Maryland and beyond. UMB is a public university within the University System of Maryland, and all employees are expected to work primarily within the State of Maryland.

Requirements

• Bachelor's degree in public relations, computer science, communications, journalism, business administration, or closely related field. Bachelor’s in English preferred.
• Four (4) years of experience in communications, journalism, technical writing, marketing, or web development.
• Demonstrated knowledge and understanding of best practices for web writing and editing, knowledge of writing content specifically for the web.
• Expertise in using the web for brand management and development.
• Demonstrated proficiency using content management systems to edit and develop new content, experience using Terminal 4 preferred.
• Knowledge of WCAG 2.1 web accessibility standards and implementation experience. Experience supporting WCAG 2.1 Level AA accessibility compliance preferred.
• Strong grammar and editing skills, with ability to write in a variety of styles for multiple audiences, and evaluate copy for clarity, consistency, and accuracy.
• Knowledge of position requirements.
• Knowledge of all applicable requirements, regulations, and laws.
• Skill in effective use of applicable technology/systems.
• Ability to effectively communicate both verbal and written thoughts, ideas, and facts.
• Ability to work cooperatively with others and independently.
• Ability to demonstrate, understand, apply and adhere to the UMB Core Values of Respect and Integrity, Well-being and Sustainability, Equity and Justice, and Innovation and Discovery.

Nice To Haves

• Experience in writing for an educational institution or on scientific topics for broad audiences is strongly preferred.
• Experience using Terminal 4 preferred.
• Experience supporting WCAG 2.1 Level AA accessibility compliance preferred.

Responsibilities

• Create, develop, and control content for Internet-based applications to meet the needs of the School’s web brand to communicate internally and externally.
• Write content for the School’s website, including feature stories, blog posts, and other content for the homepage and interior pages.
• Work with School faculty on the creation and maintenance of faculty profile websites and department, center, and program pages.
• Maintain the information architecture of the website.
• Develop a review schedule to ensure departments, programs, centers, and faculty profile content on the School’s website is current.
• Identify and implement web content strategies to improve internal and external communications.
• Create and implement templates for new websites and pages for School events, programs, and initiatives.
• Acts as an editor in gathering, writing, and organizing information for the web, including current and future informational materials. This may include: individual meetings with members of the School community, monitoring communications within the School, acting as a central point of contact for web content and special projects.
• Manage web-based initiatives requiring technical assistance, including special website design initiatives, development of specialized graphics/images for use on the web and special event web sites and RSVP forms.
• Coordinate with the School’s administration, instructional technology staff, web development staff, and campus communications staff on design implementation and accessibility of the School’s websites.
• Maintain compliance with W3C Web Content Accessibility Guidelines (WCAG 2.1 or higher).
• Design custom site analytics reporting for departments, centers, programs, and faculty.
• May perform administrative responsibilities, such as assisting with events.
• Be cross-trained on marketing and communications platforms such as social media and Constant Contact to provide coverage and ongoing communications when fellow team members are absent.
• Perform other duties as assigned within the scope of this role.

Benefits

• Retirement program
• Generous leave package (over 4 weeks of vacation accrued each year, paid holidays, personal leave)
• Unlimited accrual of sick time
• Comprehensive health insurance
• Professional learning and development programs
• Tuition remission for employees and their dependents at participating University System of Maryland schools
• Flexible work schedules
• Teleworking options (if applicable per job)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior