Senior Visual Designer

College Board•New York, NY

1d•$72,000 - $120,000•Remote

About The Position

The Senior Visual Designer will join CB Creative, College Board’s in-house design team within the Engagement and Reach division. The role leads creative strategy, brand stewardship, and campaign design across AP, SAT, BigFuture, and enterprise brand work. The designer owns and develops visual and video solutions for key audiences and is responsible for the College Board brand and video system, including its development, standards, and evolution across Engagement and Reach. The position combines visual identity development with video and motion concepting and editing, and requires video and animation experience. The role is remote. Candidates who live near College Board offices may choose to work fully remotely or in a hybrid arrangement, with in-office work Tuesday and Wednesday. College Board employees occasionally travel for business; this position requires travel two to three times a year to College Board offices or on College Board business. The role is full-time. The hiring range is $72,000–$120,000, with exact salary depending on location, experience, and qualifications.

Requirements

8–10 years of experience in graphic design.
Hands-on video and motion graphics production experience; video and animation experience is required.
Experience owning a brand or design system at organizational scale.
Advanced understanding of visual identity systems, hierarchy, typography, aesthetics, illustration, photography, and composition.
Experience working with brand-level design systems and setting standards others follow.
Experience evolving a visual identity in partnership with cross-functional teams across multiple programs.
Experience directing external agencies or freelancers, maintaining a quality bar, and addressing underperformance.
A record of making and defending design decisions using data and external benchmarks.
Mastery of industry-standard design tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, and After Effects) and Figma.
A portfolio demonstrating brand or visual identity work and video or motion content.
Innovative conceptual thinking and problem-solving skills, with pixel-perfect attention to detail.
Ability to travel two to three times a year to College Board offices or on College Board business.
Passion for expanding educational and career opportunities and mission-driven work.
Curiosity about emerging technologies and willingness to experiment with and adopt AI-driven solutions; ability to learn and apply new digital tools independently and proactively.
Clear and concise written and verbal communication skills.
Learner’s mindset and commitment to growth, including welcoming diverse perspectives, exchanging timely and respectful feedback, and improving through iteration and user input.
Drive for impact and excellence, including solving complex problems, making data-informed decisions, prioritizing, and improving through learning, user input, and external benchmarking.
Collaborative and empathetic approach to working across differences, fostering trust, and contributing to shared success.
Authorization to work in the United States.

Nice To Haves

Motion graphics experience in Cinema 4D or Blender.
Bachelor’s degree (preferred).

Responsibilities

Own and evolve the College Board brand and video system strategy for Engagement and Reach, including standards, guidelines, and extensions to new formats and programs.
Direct brand and video decisions for outreach, operational, and campaign initiatives, and recommend and defend decisions to leadership, design colleagues, and cross-functional partners.
Direct and mentor freelance designers and outside agency partners, ensuring their work meets College Board standards.
Identify emerging brand and video needs and set direction for formats, platforms, or program requirements not yet covered by existing standards.
Maintain and regularly publish and update brand and video system documentation.
Use external exemplars and benchmarking to challenge legacy approaches and improve visual and video work.
Concept, design, and develop brand and video assets from concept through completion across social, digital, email, print, and campaign video and motion content.
Own project timelines and delivery for brand and video work, partner with production scheduling on capacity, and independently resolve delivery risks within the role’s authority.
Provide final sign-off on brand and video consistency across CB Creative output and require revisions when necessary.
Resolve conflicts between agency-produced creative and brand standards, determine when campaign-specific deviations are warranted, and override agency direction when appropriate.