Senior Vice President of Marketing, Lion Holdings

Valuetainment•Fort Lauderdale, FL

36d

About The Position

This role is for a senior marketing executive who can anticipate market trends, translate market intelligence into actionable strategies, and build systems to support sales success. The Senior Vice President of Marketing will be responsible for sales enablement, direct marketing, and merchandising across a diverse portfolio of businesses. This position oversees a direct marketing investment of over $4 million and is accountable for the return on that investment. The company culture is driven by speed, product focus, and market signal. Speed involves rapid execution from insight to opportunity. Product requires a deep understanding of offerings and their positioning. Signal involves discerning valuable market information and converting it into revenue-generating campaigns, leads, tools, and decisions. The ideal candidate possesses the judgment of a CMO, the operational discipline of a growth leader, and a strong commitment to sales preparation and success.

Requirements

12+ years of progressive marketing leadership, including significant executive responsibility for growth, demand generation, direct response, product marketing, or an integrated marketing function.
Proven ownership of a multimillion-dollar marketing budget and a record of improving revenue, pipeline, customer acquisition, ROAS, CPC, CTR, conversion, or lifetime value.
Demonstrated success partnering with sales leaders and building enablement programs that influence field behavior and commercial performance.
Command of paid media, email and lifecycle marketing, LLMEO, SEO and organic growth, social, content, analytics, experimentation, attribution, and marketing technology.
Strong business judgment, including understanding of unit economics, margin, customer behavior, pricing, trade-offs, and the difference between activity and impact.
Experience building, restructuring, and developing multidisciplinary teams in a high-growth or high-accountability environment.
Bachelor’s degree in marketing, business, communications, or a related field.

Nice To Haves

Experience leading merchandising, ecommerce, consumer products, events, subscriptions, education, media, consulting, or another product-rich business is strongly valued.
Advanced education is welcome, but demonstrated results carry the most weight.

Responsibilities

Build a modern, revenue-connected marketing engine that creates qualified demand, improves sales readiness, grows customer value, and expands the commercial reach of brands and products.
Partner directly with business leaders and sales leadership to define priorities, translate them into executable plans, and make results visible.
Own sales enablement and lead generation, including creating strategies, campaigns, content, offers, tools, and feedback loops to prepare sales teams and convert demand into revenue.
Lead direct marketing at scale, managing a $4M+ portfolio across paid media, email, lifecycle, database, direct response, landing pages, events, retargeting, and other performance channels. This includes setting investment strategy, testing, tracking spending, measuring engagement, and improving return.
Shape merchandising efforts, including product assortment, positioning, launches, promotions, pricing insights, customer experience, and inventory-aware marketing in partnership with operating leaders.
Establish enterprise marketing strategy, including vision, priorities, operating cadence, resource allocation, and standards connecting brand, product, content, demand generation, and sales outcomes.
Build a disciplined market signal and research capability to identify audience behavior, unmet demand, competitive shifts, product opportunities, and effective messaging.
Recruit, develop, and lead a high-performance marketing organization across creative, content, digital, performance, analytics, social, and merchandising.
Set clear commercial goals with business and sales leaders, translating them into channel plans, campaigns, deadlines, ownership, and measurable outcomes.
Create a relentless sales-preparation rhythm including audience intelligence, competitive insights, campaign briefs, messaging, proof points, objection handling, launch materials, and real-time performance feedback.
Build an end-to-end funnel view from reach and response through lead quality, sales acceptance, conversion, revenue, repeat purchase, and customer value.
Manage budget through evidence, reallocating quickly based on signal changes, protecting productive investments, and stopping unproductive work.
Develop a test-and-learn system with clear hypotheses, fast cycles, clean measurement, and decisive follow-through.
Protect the voice and integrity of each brand while ensuring the marketing portfolio functions as a coordinated commercial engine.
Create executive-level reporting that explains performance, insights, implications, and recommended actions.