Senior Vice President of Marketing & Creative

Fossil Group•Richardson, TX

About The Position

The Senior Vice President of Marketing & Creative for Fossil Brand sets global strategic direction and drives transformation, agility, and sustainable growth. Reporting directly to the Chief Brand Officer, this executive serves as a primary Growth Driver, combining visionary brand building with commercial rigor to advance market share, customer acquisition, loyalty, retention, and brand resonance. The role elevates brand relevance and velocity by moving from traditional campaign-heavy models toward a dynamic, community-first approach. It aligns global vision with regional execution across digital, PR, social media, environmental design, visual merchandising, and retail environments. The position defines and operationalizes long-term brand strategy, leads agile go-to-market processes and integrated marketing, and transforms Creative Services into a high-velocity content organization using modern tools, including AI. It leads creative direction across video, photography, digital and environmental design, and visual merchandising. The role also unifies social media, PR, influencer partnerships, and community engagement, and leads a high-performing global organization with robust measurement, resource optimization, and accountability. The stated growth objective includes targeting double-digit sales CAGR while protecting profit.

Requirements

15+ years of progressive marketing leadership experience within global fashion, accessories, or lifestyle brands.
Proven track record managing large-scale, complex marketing organizations in a matrixed environment.
Proven ability to transform creative functions into high-velocity content engines using modern tools, AI technology, and agile workflows.
Deep experience in digital transformation, social-first strategies, and PR/cultural programming.
Strong executive presence and demonstrated ability to lead through influence across finance, CDIO/analytics, sales, and regional teams.
Analytical fluency and a history of connecting marketing activities to tangible business outcomes such as sales, brand health, and customer acquisition.
Strategic thinking and visionary leadership.
Cross-functional influence and collaboration.
Executive presence and communication.
Consumer-centric brand building.
Analytical decision-making and financial acumen.
Innovation and creative management.

Responsibilities

Define long-term brand strategy and operationalize the global vision across channels, ensuring brand touchpoints reflect Fossil’s core attributes.
Drive growth, targeting double-digit sales CAGR while protecting profit, and communicate marketing’s return on investment to executive leadership, including the CEO and CFO.
Partner with regional teams to integrate local market nuance into global strategic plans.
Orchestrate agile go-to-market processes with product development, merchandising, finance, sales, and regional leadership to support speed-to-market and commercial success.
Influence cross-functional partners, including sales, finance, and CDIO/data and analytics teams, to create integrated strategies connecting physical, digital, and experiential touchpoints.
Integrate environmental design, visual merchandising, and store design into marketing to maintain a consistent visual identity and brand resonance across physical and online spaces.
Transform Creative Services into an agile content engine, using modern AI production tools to reduce friction, increase speed-to-market, and respond to consumer trends.
Lead creative direction across video, photography, digital design, environmental design, and visual merchandising, maintaining high aesthetic standards and managing operational change.
Champion creative innovation and use new platforms and technologies to keep the brand visually distinct and competitive.
Anticipate cultural movements, rapidly adapt marketing initiatives, and cultivate a community of creators, influencers, and Fossil brand fans.
Unify social media, PR, influencer partnerships, and community engagement into a relationship-led outreach engine that balances timely trends with lasting brand equity.
Use external trends to inform campaigns and brand positioning.
Lead, mentor, and inspire a diverse global organization, fostering collaboration, accountability, and continuous improvement.
Establish measurement frameworks with data and analytics teams, with performance targets across ROI, CLTV, customer acquisition, retention, and loyalty.
Optimize resources, budget allocation, and team structures to maximize scalability and global impact.