Senior Vice President, Markets Content

BNY•New York, NY

3d•Onsite

About The Position

The SVP, Markets Content within Investments will lead a high-performing team of content strategists and writers. This experienced, visionary leader will architect and execute a differentiated content strategy that drives demand, deepens client relationships, and advances BNY’s commercial objectives across institutional and wealth segments. The role requires a blend of market expertise, editorial excellence, and commercial acumen—ensuring BNY’s point of view stands out in a crowded marketplace and consistently progresses a coherent, compelling story. In partnership with the Segment Content Teams, lead and develop a best-in-class content organization with clear objectives, KPIs, and operating rhythms and foster a culture of creativity, accountability, and continuous improvement. Build a differentiated markets content strategy with defined editorial vision and content roadmap for Investments—grounded in client needs, market insights, and commercial priorities. Partner across the organization, particularly with the Segment and Channel Strategy teams, to translate commercial priorities into targeted content programs (campaigns, sequenced series, anchor pieces, “always-on” content, sales enablement). Elevate BNY Investments’ voice in the market with timely, bold, and credible content—integrating proprietary data, research, and practitioner perspectives. Uphold standards of operational excellence and governance such as editorial standards and processes for quality, accuracy, compliance, and brand consistency. Manage the content calendar, workflows, and production stack across channels (web, email, social, video, events, sales enablement). Adopt a test-and-learn mindset to build and improve our performance frameworks (reach, engagement, influence, pipeline contribution), establish feedback loops and use analytics to test formats, messages, distribution tactics.

Requirements

12+ years in content leadership within investments, asset management, capital markets, or related financial services; proven track record building content engines that drive commercial impact, including a publishing background with demonstrated ability to drive demand.
Deep understanding of markets and investment topics (macro, fixed income, equities, alternatives, liquidity, ETFs/indexes) and the needs of institutional and wealth clients.
Demonstrated success leading multi-disciplinary teams and managing complex editorial calendars across channels.
Exceptional editorial judgment, writing/editing skills, and talent for simplifying complex market narratives.
Strong commercial orientation; fluency in marketing funnels, client journeys, and sales enablement.
Data-driven mindset; experience with content analytics, marketing automation, CRM alignment, and A/B testing.
Experience navigating brand, legal, compliance, and risk requirements for public-facing financial content.

Responsibilities

Lead and develop a best-in-class content organization with clear objectives, KPIs, and operating rhythms and foster a culture of creativity, accountability, and continuous improvement.
Build a differentiated markets content strategy with defined editorial vision and content roadmap for Investments—grounded in client needs, market insights, and commercial priorities.
Partner across the organization, particularly with the Segment and Channel Strategy teams, to translate commercial priorities into targeted content programs (campaigns, sequenced series, anchor pieces, “always-on” content, sales enablement).
Elevate BNY Investments’ voice in the market with timely, bold, and credible content—integrating proprietary data, research, and practitioner perspectives.
Uphold standards of operational excellence and governance such as editorial standards and processes for quality, accuracy, compliance, and brand consistency.
Manage the content calendar, workflows, and production stack across channels (web, email, social, video, events, sales enablement).
Adopt a test-and-learn mindset to build and improve our performance frameworks (reach, engagement, influence, pipeline contribution), establish feedback loops and use analytics to test formats, messages, distribution tactics.