Senior Vice President, Marketing

Peet's Coffee•Emeryville, CA

4d•$365,000 - $375,000•Hybrid

About The Position

Reporting directly to the President of Peet’s, the Senior Vice President, Marketing will drive the vision, strategy, and execution of Peet’s marketing initiatives. In this role you will be a key executive team member, responsible for elevating Peet’s iconic brand, driving omnichannel demand, and fostering a deeper connection with consumers across retail cafes, grocery, digital, and DTC platforms. This role requires an inspirational leader adept at building innovative strategies and teams and leveraging data and creativity to deliver measurable business results. They will spearhead efforts to amplify brand storytelling, expand consumer engagement, and build Peet’s Coffee's stature as the leader in premium coffee worldwide. In this role you will play a pivotal role in shaping the legacy of one of America’s most beloved coffee brands while fostering a culture of creativity, inclusion, and innovation. Location Emeryville, CA – Hybrid, 4 days onsite

Requirements

15+ years of progressive marketing leadership experience with a focus on brand building, digital marketing, and omnichannel strategies.
Track record of driving revenue growth and consumer engagement in premium brands.
Experience managing large budgets and achieving ROI-driven results.
Expertise in navigating complex, matrixed organizations, ideally within CPG, retail, or adjacent industries.
Proven ability to elevate a brand’s position and foster deep consumer connections.
Strong analytical capabilities to integrate qualitative insights with data to drive strategy.
Deep understanding of the digital consumer journey, including online-to-retail conversion strategies.
Experience cultivating brand loyalty and advocacy through social, digital, and experiential marketing.
Innovative thinker adept at finding solutions to complex marketing challenges.
Exceptional leadership skills to inspire and develop diverse, high-performing teams.
Bachelor’s degree in Marketing or related field

Nice To Haves

MBA strongly preferred.

Responsibilities

Strategic Marketing Leadership Develop a forward-thinking, data-driven marketing strategy aligned with Peet’s overarching business goals.
Identify growth opportunities, including emerging markets, new channels, and untapped consumer segments.
Provide strategic guidance to portfolio brand leaders on marketing initiatives and ensure the internal Peet's team adopts a cohesive, portfolio-driven approach within the CPG sector.
Establish Peet’s as a cultural and category leader, leveraging partnerships and events that align with the brand’s ethos.
Brand Management Build and steward the Peet’s brand identity, ensuring consistency across all touchpoints.
Lead the marketing strategy and all related activities to increase brand awareness, generate demand, drive conversion, and maximize loyalty to deliver sales/profit goals.
Drive national brand awareness through cohesive storytelling, impactful campaigns, and innovative activations.
Expand engagement of the Peet’s brand experience via omnichannel strategies across digital, social, retail, and direct-to- consumer channels.
Community Engagement Energize Peet’s community of coffee lovers through social media, digital experiences, and PR strategies.
Leverage user-generated content and influencer relationships to build brand advocacy and virality.
Develop loyalty programs and campaigns to deepen customer relationships and increase lifetime value (LTV).
Go-To-Market Strategy Oversee impactful product launches, collaborating with the coffee team and R&D leaders to craft compelling go-to-market strategies.
Partner with grocery channels to execute traffic-driving programs that scale efficiently and expand the distribution footprint.
Leadership & Team Development Inspire and lead a high-performing marketing team, fostering a collaborative and innovative culture.
Build cross-functional partnerships to align marketing with sales, product development, and operations.
Champion a growth mindset and a "one team" culture across all stakeholders.
Budget & Performance Management Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
Establish and track KPIs, leveraging analytics to optimize campaigns and inform future strategies.

Benefits

Recharge Time – Paid vacation, holidays, and sick days.
Health & Wellness – Medical, dental, and vision coverage.
Future You – 401(k) plan with generous match program to help you save.
Peace of Mind – Life insurance, disability, and options for HSAs and FSAs.
Everyday Perks – Free coffee, fresh baked goods, and discounts.
Growth & Support – Career development and an Employee Assistance Program when you need it.

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