Senior Vice President Marketing

Talence Group LLC•Worcester, MA

About The Position

Lead marketing transformation for one of the nation’s largest and most forward-looking credit unions at a pivotal moment of scale, integration, and enterprise growth. Our client is a leading $30B financial institution serving millions of members nationwide, built on a foundation of member-first values, financial innovation, and a deep commitment to digital engagement. This is a fast growing organization where marketing sits at the intersection of brand, growth, and member experience, with the scale and ambition to match. The Senior Vice President of Marketing is an enterprise leadership role with direct influence on the organization's trajectory. Reporting to the Chief Experience Officer, this executive will architect the marketing vision, shape how millions of members experience the brand, and build the capabilities needed to drive sustained growth in a rapidly evolving financial services landscape. This is a rare opportunity for a transformational marketing leader to operate at true enterprise scale with the resources, visibility, and executive partnership to make a lasting impact.

Requirements

12+ years of progressive marketing leadership experience, including enterprise-level strategy and execution at scale; experience in financial services or a highly regulated industry, is preferred.
Demonstrated expertise in brand strategy, content, and end-to-end member experience, with a track record of strengthening market position and driving measurable growth.
Highly analytical leader with deep experience leveraging data, insights, and advanced measurement frameworks to inform strategy, optimize performance, and drive ROI.
Proven ability to lead complex, multi-channel marketing environments, balancing long-term brand building with near-term performance outcomes.
Experience managing significant marketing investments, external partners, and agency ecosystems to deliver against defined business objectives and KPIs.
Strong executive presence with the ability to influence, align, and build trust across senior leadership, cross-functional partners, and the Board of Directors.
Exceptional communication skills, with the ability to translate complex ideas into clear, compelling narratives for executive audiences and key stakeholders.
Proven ability to navigate ambiguity and lead through complexity.
Bachelor’s degree required; MBA or advanced degree preferred.

Responsibilities

Own and lead the enterprise marketing vision and multi-year growth strategy, integrating brand, digital, data, and member experience to drive sustained growth and long-term value. Translate member, competitive, and behavioral insights into strategic direction, while proactively shaping opportunities across emerging digital and AI trends.
Lead and evolve the organization’s brand strategy, ensuring consistent and compelling expression across all channels and touchpoints. Drive initiatives that strengthen brand equity, deepen community connection, and reinforce market differentiation.
Drive full-funnel growth across a diverse mix of digital and traditional channels, optimizing acquisition, engagement, and conversion. Partner across the organization to continuously enhance digital experiences and scale performance through modern marketing capabilities.
Own and build lifecycle marketing strategies that deliver personalized, relevant experiences across every stage of the member journey by leveraging data, automation, and AI. Drive increased engagement, retention, and long-term member value through more sophisticated segmentation and orchestration.
Lead the advancement of data, analytics, and marketing technology capabilities, embedding AI and data-driven experimentation into how marketing decisions are made. Build scalable infrastructure that enables real-time engagement, improved attribution, and operational efficiency.
Own marketing performance and investment strategy, establishing clear measurement frameworks and connecting outcomes to enterprise goals. Champion a culture of accountability with forecasting, ROI optimization, and data-informed decision-making.
Build and lead a high-performing marketing organization, developing talent and strengthening capabilities across digital, analytics, and strategy.