Senior Vice President, Marketing

Ministry Brands

4d • Remote

About The Position

Ministry Brands is looking for an Senior Vice President, Marketing to join our growing team! Who We Are Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good. Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential. The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida. What You'll Do The SVP of Marketing will lead the company’s marketing strategy and execution, driving growth across brand, product marketing, demand generation, and customer lifecycle programs. Reporting to the Chief Revenue Officer and serving on the Senior Leadership Team, this role partners closely with Sales, Product, and Revenue Operations to build a scalable marketing engine that drives pipeline, revenue growth, and market leadership. This leader will oversee Brand, Product Marketing, Demand Generation, Growth Marketing, and Customer Marketing. Revenue and Go-to-Market Strategy Own marketing’s contribution to pipeline, bookings, and revenue growth Partner with Sales and Revenue Operations to improve funnel performance, segmentation strategy, and market coverage Align marketing initiatives with company growth priorities and revenue targets Establish performance metrics, dashboards, and reporting frameworks that track marketing ROI and revenue contribution Use advanced analytics and AI-enabled insights to improve targeting, forecasting, and campaign performance Market Positioning and Product Marketing Define market positioning, messaging, and competitive differentiation across the company’s product portfolio Lead segmentation, persona strategy, and competitive intelligence Partner with Product leadership to develop go-to-market strategies for new products and major releases Equip the sales organization with clear narratives, enablement materials, and launch programs Use customer data and AI-driven insights to refine positioning, segmentation, and lifecycle engagement Demand Generation and Growth Build and scale integrated demand generation programs across digital, events, content, and partner channels Drive pipeline growth through performance marketing, inbound demand, and account-based initiatives Develop lifecycle marketing strategies that increase acquisition, conversion, expansion, and retention Implement experimentation and optimization programs across campaigns, channels, and conversion flows Leverage AI-enabled tools to improve campaign performance, personalization, and marketing productivity Digital Growth and Customer Experience Own the strategy for digital acquisition and web-driven revenue growth Partner with Product and Engineering to optimize the digital buying journey, including onboarding and conversion Improve customer lifecycle engagement through targeted campaigns, automation, and data-driven insights Establish performance metrics for digital revenue contribution, customer acquisition cost, and lifetime value Brand and Market Presence Lead the corporate brand strategy and ensure consistent positioning across products, channels, and customer experiences Establish scalable brand architecture and governance across the company’s product portfolio and acquisitions Drive market visibility through thought leadership, media engagement, industry partnerships, and executive visibility Measure and track brand performance including awareness, perception, and share of voice Marketing Leadership Recruit, develop, and lead a high-performing marketing organization Foster a culture of accountability, collaboration, and data-driven decision making Build strong partnerships with Sales, Product, Customer Success, and Revenue Operations Continuously evaluate emerging technologies, including AI-enabled marketing platforms, that improve marketing effectiveness and operational efficiency

Requirements

• 12+ years of B2B marketing leadership experience, ideally within SaaS, fintech, or vertical software companies
• Proven success driving pipeline and revenue growth in close partnership with sales leadership
• Deep expertise in go-to-market strategy, product marketing, and demand generation
• Experience leading brand strategy within a multi-product or multi-brand organization
• Strong analytical orientation with experience managing marketing performance, attribution, and ROI
• Experience building and leading high-performing marketing teams
• Ability to operate as a strategic partner across Sales, Product, Finance, and executive leadership

Responsibilities

• Own marketing’s contribution to pipeline, bookings, and revenue growth
• Partner with Sales and Revenue Operations to improve funnel performance, segmentation strategy, and market coverage
• Align marketing initiatives with company growth priorities and revenue targets
• Establish performance metrics, dashboards, and reporting frameworks that track marketing ROI and revenue contribution
• Use advanced analytics and AI-enabled insights to improve targeting, forecasting, and campaign performance
• Define market positioning, messaging, and competitive differentiation across the company’s product portfolio
• Lead segmentation, persona strategy, and competitive intelligence
• Partner with Product leadership to develop go-to-market strategies for new products and major releases
• Equip the sales organization with clear narratives, enablement materials, and launch programs
• Use customer data and AI-driven insights to refine positioning, segmentation, and lifecycle engagement
• Build and scale integrated demand generation programs across digital, events, content, and partner channels
• Drive pipeline growth through performance marketing, inbound demand, and account-based initiatives
• Develop lifecycle marketing strategies that increase acquisition, conversion, expansion, and retention
• Implement experimentation and optimization programs across campaigns, channels, and conversion flows
• Leverage AI-enabled tools to improve campaign performance, personalization, and marketing productivity
• Own the strategy for digital acquisition and web-driven revenue growth
• Partner with Product and Engineering to optimize the digital buying journey, including onboarding and conversion
• Improve customer lifecycle engagement through targeted campaigns, automation, and data-driven insights
• Establish performance metrics for digital revenue contribution, customer acquisition cost, and lifetime value
• Lead the corporate brand strategy and ensure consistent positioning across products, channels, and customer experiences
• Establish scalable brand architecture and governance across the company’s product portfolio and acquisitions
• Drive market visibility through thought leadership, media engagement, industry partnerships, and executive visibility
• Measure and track brand performance including awareness, perception, and share of voice
• Recruit, develop, and lead a high-performing marketing organization
• Foster a culture of accountability, collaboration, and data-driven decision making
• Build strong partnerships with Sales, Product, Customer Success, and Revenue Operations
• Continuously evaluate emerging technologies, including AI-enabled marketing platforms, that improve marketing effectiveness and operational efficiency

Benefits

• Robust healthcare options – Options include a plan that is 100% covered by Ministry Brands for employee only coverage as well as a generous HSA contribution by the company. Employees have several healthcare options to choose from in order to find what works best for them.
• Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!
• Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.
• Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.
• Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.
• Employee Recognition & Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed