Senior Vice President, Marketing, Scholastic Trade Publishing

Scholastic Book Fairs•New York, NY

24d•Hybrid

About The Position

For over a century, Scholastic has connected children to stories that ignite imagination, inspire curiosity, and build a lifelong love of reading. As the world’s largest publisher and distributor of children’s books, Scholastic champions authors and illustrators who shape culture and celebrate the power of storytelling. The Senior Vice President, Marketing is a key member of Scholastic’s publishing leadership team, responsible for shaping and executing the marketing, publicity, and author event strategy for the Trade publishing division. Reporting to the Chief Marketing Officer, this leader will oversee all frontlist and backlist title marketing, author care, touring, events, and media relations, driving the success of Scholastic’s books, series, and authors across retail, trade, and consumer channels. This is a creative, strategic, and highly visible role that is ideal for a leader who brings both commercial expertise and a deep appreciation for authorship, storytelling, and the cultural impact of children’s literature.

Requirements

20+ years of experience in Trade publishing, marketing, or communications, with proven success in launching bestselling authors and building enduring franchises.
Deep expertise in publicity, author relations, and marketing within the children’s or trade publishing landscape.
Exceptional leadership and team-building skills; ability to inspire and develop talent across functions.
Strong creative instincts paired with data fluency and commercial acumen.
Genuine passion for Scholastic’s mission to inspire literacy and ensure every child finds joy in reading.

Responsibilities

Lead the end-to-end marketing strategy for Scholastic’s Trade publishing program, encompassing picture books, middle-grade, YA, and graphic novels, starting with acquisitions.
Partner closely with editorial and publishing leadership to develop positioning and go-to-market plans that amplify each book’s creative vision and commercial potential.
Oversee launch campaigns for Scholastic’s signature authors and brands, as well as breakout, new voices.
Champion world-class author care, ensuring every creator feels supported, heard, and celebrated throughout the process.
Build scalable marketing plans across imprints, grounded in Sales retail strategies, Retail analytics, and referencing performance metrics.
Play an integral role in leading the planning and execution of Pre-Sales, Sales Conference, and Launch Meeting cycles.
Build the team's capacity for Scholastic’s emerging author brands, setting strategy, ensuring global consistency and high-quality marketing assets, and orchestrating publishing, marketing, and partnerships so those properties continue to grow in cultural impact and commercial value year after year.
Oversee all publicity, media, and influencer engagement strategies for Trade titles and authors, from announcement through long-tail promotion.
Develop creative campaigns that secure meaningful national media coverage, cultural partnerships, and event visibility.
Expand Scholastic’s relationships with journalists, booksellers, librarians, educators, and literary influencers to grow awareness and trust in its authors and brand.
Partner with Corporate Communications to elevate Scholastic’s voice in the industry through awards, thought leadership, and mission-based storytelling.
Oversee the team that leads Scholastic’s presence in influential conferences, conventions, and festivals that serve key influential customer segments, like the American Library Association, National Book Festival, and more.
Collaborate with Creative and Digital teams to produce innovative assets, including trailers, content, and social storytelling that bring Scholastic books to life for parents, educators, and young readers.
Drive the evolution of Scholastic’s Trade brand identity to reflect both its heritage and its pillar of innovation as a modern storytelling powerhouse.
Lead and mentor a high-performing team of marketing and publicity professionals across Scholastic Trade titles.
Serve as a key partner to Publishing, Sales, and Creative leadership in shaping growth strategies, long-range planning, and priorities.
Represent Scholastic externally with agents, authors, media, and industry partners as a trusted, visible ambassador for the company’s publishing program.
Direct integrated planning across the School Market channels in collaboration with School Reading Events Marketing.