Senior Vice President, Content & Social

ChangeMakers•Toronto, ON

About The Position

ChangeMakers is seeking a Senior Vice President, Content & Social to lead the evolution of its Content & Social practice. This is a builder role focused on defining a forward-looking, AI-enabled content and social strategy for a modern advisory firm. The role involves leading a team across content strategy, editorial, social media, community management, platform strategy, and creator-led storytelling. Responsibilities include building systems, offerings, standards, and AI-enabled workflows to help clients shape conversations, influence audiences, and drive measurable outcomes. The SVP will oversee and develop the Content & Social team, partnering with Client Leadership, Creative, Strategy, Data & AI, Digital Experience, Paid Media, and Growth to deliver enhanced client services.

Requirements

10-15+ years of senior experience in content, social media, editorial, digital strategy, integrated marketing, communications, publishing, creator strategy, or a related field.
Proven track record leading teams through major shifts in how content is created, distributed, measured, and monetized.
Deep fluency in social platforms, content ecosystems, digital behavior, audience strategy, creator/influencer models, community management, and emerging formats.
Strong understanding of how AI is changing content and social workflows, including research, ideation, drafting, versioning, personalization, listening, optimization, reporting, and creative production.
Excellent editorial judgment and a high bar for quality, clarity, originality, and audience relevance.
Strong strategic instincts, able to connect content and social activity to business, reputation, advocacy, growth, and impact outcomes.
Experience leading multidisciplinary teams, developing talent, and creating clarity in complex or fast-changing environments.
Commercial orientation, with experience supporting new business, shaping scopes, improving margin, packaging services, and growing client relationships.
Strong client presence, with the confidence to advise senior leaders and the humility to collaborate deeply with colleagues.
Comfort operating in ambiguity and building new capabilities while still delivering excellent work today.
A bias toward experimentation, learning, and practical action.

Responsibilities

Set the vision for the Content & Social practice, defining its future-facing vision, roadmap, and operating model.
Identify emerging formats, platforms, behaviors, technologies, creator models, and cultural shifts impacting brand, reputation, advocacy, and social impact storytelling.
Build a practice that extends beyond content production to encompass content intelligence, social influence, audience growth, community strategy, and measurable impact.
Translate ChangeMakers’ strengths in reputation, marketing, social impact, health, public affairs, and corporate advisory into distinctive content and social offerings.
Create a clear point of view on how Content & Social contributes to the firm’s broader Innovation agenda and its ambition to be a mission-led, AI-enabled firm.
Lead, coach, and develop a multidisciplinary team across content strategy, social strategy, editorial, platform execution, community management, and campaign delivery.
Create clarity around roles, responsibilities, standards, decision rights, and growth paths for the team.
Raise the strategic and creative bar across briefs, recommendations, content plans, editorial systems, social programs, and client deliverables.
Build a culture of experimentation, accountability, inclusion, curiosity, and craft.
Help the team evolve from platform execution to higher-value advisory, strategic planning, performance optimization, and AI-enabled delivery.
Champion responsible experimentation with generative AI, agentic tools, content intelligence, social listening, audience modeling, personalization, workflow automation, and emerging creative technologies.
Develop repeatable AI-enabled workflows for research, insight synthesis, content planning, editorial development, social listening, community analysis, reporting, optimization, and versioning.
Work with Data & AI and Digital Experience to create approved methods, prompts, guardrails, templates, and tools that improve quality, speed, and margin.
Ensure AI is used as an amplifier of human judgment, creativity, cultural fluency, and strategic thinking.
Partner with Client Leadership to shape content and social strategies aligned with client business goals, audience needs, reputational context, and measurable outcomes.
Integrate Content & Social into strategic conversations earlier in the process.
Build integrated programs across earned, owned, paid, social, influencer/creator, email, web, search, and community channels.
Partner with Paid Media to connect organic and paid social strategy more effectively.
Partner with Data & AI to make content strategy more insight-led, predictive, measurable, and adaptive.
Partner with Creative and Strategy to ensure content is distinctive, useful, resonant, and strategically sharp.
Support new business, organic growth, and cross-practice opportunities by bringing a strong point of view on the future of content and social.
Package repeatable offerings such as content audits, social intelligence reports, executive social programs, creator strategy, thought leadership engines, AI-enabled editorial systems, community management models, social care playbooks, reputation content systems, and always-on content performance programs.
Help evolve pricing models toward value, outcomes, subscriptions, retainers, and repeatable products.
Contribute to the firm’s Digital Content & Advisory Hub ambition.
Create practice-wide standards for content strategy, editorial quality, social governance, platform planning, community management, measurement, accessibility, and responsible AI use.
Build scalable templates, playbooks, briefing models, QA processes, and reporting frameworks.
Define what “good” looks like across content and social work.
Measure the impact of content and social programs against outcomes such as awareness, engagement quality, reputation, audience growth, share of voice, conversion, trust, advocacy, client satisfaction, efficiency, and margin.
Use performance data to improve content strategy continuously.
Represent ChangeMakers with a strong external perspective on the future of content, social media, AI, creators, trust, reputation, and digital influence.
Publish, speak, advise, and contribute to market conversations that position ChangeMakers as a category-defining firm.
Help clients understand how AI, platform shifts, audience behavior, and cultural change are reshaping communications and marketing.