Senior Vice President, Community & Market Engagement

Wings Credit Union•Colorado Springs, CO

12h•$250,000 - $295,000

About The Position

The Senior Vice President, Community & Market Engagement is a strategic enterprise leader responsible for shaping how Wings builds relationships, strengthens its reputation, and creates meaningful community impact across its markets. Reporting to the Chief Brand & Impact Officer, the role brings business and market growth, strategic partnerships, community impact, workplace relationships, public relations, and philanthropy together under an integrated strategy. The leader sets priorities, guides investments, builds trusted relationships, and establishes measurable outcomes across Wings’ markets and communities. They serve as a visible representative of Wings and partner across the organization to connect external engagement with enterprise priorities, geographic growth, brand, member value, and community impact. The role combines strategic planning and execution, requiring business and financial acumen, strong relationship-building and communication skills, and the ability to lead multidisciplinary teams and complex cross-functional work. The leader develops talent and builds the systems, governance, and measures needed to turn strategy into results.

Requirements

Bachelor’s degree in business administration, marketing, communications, community development, sports marketing or management, nonprofit management, or a related field.
At least 10 years of progressive leadership experience in market growth, business development, community engagement, external communications, or related disciplines, including at least 5 years in a senior leadership role.
Demonstrated success developing and executing enterprise market engagement, business development, or partnership strategies that support growth and reputation.
At least 5 years leading cross-functional initiatives and influencing senior leaders across complex organizations to achieve enterprise business objectives.
At least 7 years overseeing multiple disciplines such as business development, partnerships and events, sponsorships, public/media relations, and community impact/philanthropy.
At least 7 years of people leadership experience, including organizational design, coaching, performance management, succession planning, and team and individual development.
Deep understanding of market growth, business development, and relationship-based acquisition strategies.
Strong knowledge of partnership, sponsorship, and external event portfolio strategy and activation.
Advanced public and media relations, social media, crisis communications, and reputation management capabilities.
Knowledge of community impact, financial wellbeing, financial education, and community engagement approaches.
Knowledge of fundraising, donor engagement, grant-making, and nonprofit or foundation governance principles.
Comprehensive knowledge of credit union philosophy, member-centric principles, and community-based financial services.
Strong analytical and strategic thinking skills, including the ability to measure market, partnership, reputation, and community outcomes.
Ability to cultivate trusted relationships with community, business, civic, and partner stakeholders.
Excellent written, verbal, public-speaking, and media communication skills.
Skill in leading cross-functional teams to drive collaboration, alignment, and outcomes.
Exceptional people leadership, coaching, talent development, and stakeholder management skills.

Nice To Haves

MBA or master’s degree with an emphasis in business, communications, nonprofit management, sports marketing or management, public affairs, marketing, or a similar discipline.
Experience in financial services or other regulated, community-based organizations, including geographic expansion and nonprofit or foundation governance.

Responsibilities

Develop and lead an integrated community and market engagement strategy, including a rolling 12-to-18-month plan aligned with enterprise growth, brand, geographic, and organizational priorities.
Establish priorities and relationship strategies for key community organizations, business partners, media, external stakeholders, and other strategic relationships.
Partner with Advocacy, Brand & Campaign, Compliance, Finance, Legal, Retail, PMO, and other teams to align engagement strategies with enterprise priorities and drive outcomes.
Establish portfolio goals, success measures, governance, reporting, and accountability.
Use data, market insights, and performance results to evaluate investments, identify opportunities, and improve strategies and programs.
Build scalable systems, workflows, and operating practices that strengthen coordination, effectiveness, and measurable impact.
Lead the team responsible for strategies and investments for partnerships, sponsorships, external events, and talent relationships.
Serve as executive liaison with key partners and develop relationships that create value for Wings, its members, employees, partners, and communities.
Set partnership objectives, success measures, and activation strategies to maximize business, brand, and community value.
Provide executive oversight of partnership negotiations, contracts, renewals, and investment decisions.
Develop scalable systems and strategies for building and managing high-performing partnerships.
Support geographic growth and market-entry strategies through grand openings, in-market activations, and community engagement.
Guide the team responsible for enterprise community impact, including financial wellbeing, financial education and coaching, philanthropy, grants, and community programs.
Provide executive oversight of the Wings Foundation, maintaining appropriate governance and clear boundaries between the Foundation and the credit union.
Use community, member, and stakeholder insights to guide focus areas, geographic priorities, investment levels, and participation decisions.
Connect community impact, financial wellbeing, and philanthropic efforts to broader organizational priorities in partnership with internal and executive leaders.
Establish measures of impact and use results to guide future investment and engagement decisions.
Direct public and media relations strategy to strengthen Wings’ reputation, visibility, and credibility across its markets.
Guide proactive earned media and external storytelling that elevates Wings’ expertise, community presence, and impact.
Coordinate Wings’ presence at key events and external opportunities with community-facing teams and leaders.
Oversee media readiness and public-speaking preparation for leaders representing Wings externally.
Ensure crisis communication planning and response in partnership with executive leadership, Legal, Risk, and other stakeholders.
Provide strategic oversight of social media as part of Wings’ broader reputation and external engagement strategy.
Direct workplace partnership strategies that build employer relationships and bring the value of Wings membership to employees.
Partner with Business Development, Retail, Advocacy, and other teams on employer relationships, market activation, prospecting, and chamber engagement.
Develop scalable, data-informed workplace partnership models and playbooks that increase engagement and support sustainable market growth.
Collaborate with Technology, Digital, Brand, Financial Education, and other subject-matter experts to deepen employer and employee relationships.
Establish measures connecting workplace engagement to member, market, and business outcomes.
Lead, develop, and align high-performing teams across business development, public relations, partnerships, and community impact.
Establish clear priorities, decision ownership, accountability, and performance expectations.
Build leadership capability and succession depth through coaching, development, performance management, and organizational design.
Foster collaboration, sound decision-making, professional growth, and shared accountability for outcomes.
Manage budgets, external partners, contracts, and portfolio investments with financial discipline and a focus on enterprise, market, and community value.