About The Position

The Senior Vice President, Business Development is a critical new role within Spectrum's enterprise growth engine, created to significantly expand the volume and value of new business opportunities across the agency's core service offerings. Reporting directly to the Chief Growth Officer, this role is responsible for building productive, ongoing relationships with key client-side stakeholders, and executing a proactive, outbound-led business development program targeting procurement, user buyers and C-suite decision-makers at mid-size pharma, biotech, and medtech companies. The ideal candidate will bring outside perspective, fresh relationships, and a builder's mindset to shape how Spectrum identifies, engages, and converts high-value prospects. This role is designed to dramatically increase the volume of high-quality opportunities with prospective new customers entering the pipeline, reducing reliance on inbound inquiries. The Director will work in close collaboration with the existing BD team on lead qualification and proposal development, while also partnering closely with leaders across Spectrum’s Advertising, Communications, Media and MedComms business areas in the U.S. and Europe, with a broader understanding of Spectrum's full integrated portfolio.

Requirements

  • Significant experience in business development, sales, or growth-focused roles within a healthcare or life sciences marketing, medcomms or communications agency
  • Established relationships with procurement, user buyers and/or C-suite decision-makers at pharma, biotech, or medtech organizations
  • Proven track record of building pipeline through outbound prospecting, not just managing inbound or inherited accounts
  • Deep understanding of the healthcare marketing and communications landscape, including the buying behaviors of both procurement and commercial/marketing leaders
  • Comfortable operating in an entrepreneurial environment where the path is not always defined. A builder and a doer in equal measure
  • Strong communicator and relationship builder with the ability to engage credibly with senior external stakeholders and collaborate effectively across internal teams
  • Proficiency with modern BD and sales intelligence tools (i.e., CRM platforms, marketing automation platforms, LinkedIn Sales Navigator, Zymewire, etc.)
  • Excellent organizational skills with the ability to manage a high volume of outbound activity without sacrificing quality or personalization
  • Ambition to grow into a team leadership role as the function scales

Responsibilities

  • Leverage existing industry relationships to generate immediate traction and schedule high-value capability meetings with qualified prospects
  • Design and execute a structured outbound prospecting program targeting procurement leaders, user buyers and C-suite executives at mid-size pharma, biotech, and medtech organizations
  • Develop and manage targeted account lists using tools (i.e., CRM, marketing automation, Sales Navigator, etc.) to identify, prioritize, and engage the right buyers
  • Craft compelling, personalized outreach sequences that reflect Spectrum's value proposition across service lines and resonate with both procurement and executive audiences
  • Maintain a consistent cadence of outbound activity to ensure a healthy, growing pipeline of qualified opportunities
  • Develop a strong working knowledge of Spectrum's full suite of offerings including Advertising, Communications, MedComms, Clinical Trial Recruitment, Consulting, Paid Media, and Patient Engagement
  • Identify cross-sell and upsell signals during early prospect conversations and position Spectrum's integrated capabilities accordingly
  • Serve as a credible, informed first point of contact for prospects, capable of articulating the value of each pillar and the power of an integrated approach
  • Transition qualified opportunities seamlessly to the BD team and relevant pillar leaders for proposal development and deeper engagement
  • Build strong internal relationships across BD, account, and practice teams to ensure continuity and alignment throughout the sales process
  • Act as a connector between early-stage prospect intelligence and downstream proposal strategy, ensuring pillar teams are set up for success
  • Play a central role in shaping and formalizing workflows between the marketing and business development functions, supporting more connected and effective lead generation operations
  • Contribute to the development and refinement of sales enablement assets, outreach materials, and messaging frameworks in partnership with the marketing team
  • Help define and implement scalable prospecting processes, cadence structures, and CRM hygiene standards that will support future team growth
  • Bring outside perspective and best practices from the agency and healthcare marketing landscape to continuously improve Spectrum's BD approach
  • Contribute to the broader business development and growth strategy, bringing a market-facing perspective informed by direct prospect and client conversations
  • Track, analyze, and report on outbound activity, pipeline metrics, and conversion performance against agreed KPIs within Spectrum’s CRM platform
  • Provide regular updates to the President, Chief Growth Officer and BD partners on pipeline health, market intelligence, and emerging opportunities
  • Identify patterns in prospect engagement that can inform positioning, targeting, and service development

Benefits

  • monthly cell phone reimbursement
  • Flexible time off
  • company holidays
  • voting time
  • jury duty
  • bereavement
  • Sabbatical Program after 7 years of service
  • 13 weeks paid Parental Leave, inclusive of adoption and foster care placement
  • Continuous learning and development through Greatest Potential Self (proprietary talent program)
  • tuition reimbursement programs
  • in-house 1:1 coaching with access to talent and productivity-based assessments
  • generous referral bonus
  • Medical concierge service
  • Thorough onboarding including accessible conversations with leadership
  • 401k with company match
  • 1:1 Financial Coaching and Education
  • Wellness benefits including medical, dental, vision
  • science-backed meditation and mindfulness tools through Headspace
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