Senior Vice President Business Development

Acosta • Lewisville, FL

6d • Hybrid

About The Position

The Senior Vice President, Business Development is responsible for creating, shaping, and accelerating enterprise growth through the acquisition of strategic new clients and the expansion of the footprint of our existing partnerships. This leader serves as a catalyst for growth, translating market opportunities into scalable revenue streams while strengthening CROSSMARK’s position as the premier commercial partner across the CPG ecosystem. Success in this role requires more than selling. It demands the ability to influence executive stakeholders, engage internal leaders, orchestrate cross-functional resources, identify emerging opportunities, and create compelling growth narratives and strategies that translate business identification into results. The SVP will lead a team of business development professionals while serving as a visible industry ambassador, strategic storyteller, and trusted advisor to prospective clients.

Requirements

• 10+ years of progressive leadership experience in business development, sales, consulting, or commercial strategy.
• Proven history of generating and closing multimillion-dollar revenue opportunities.
• Demonstrated success leading complex pursuits, enterprise sales cycles, and competitive RFP processes.
• Experience working with leading CPG manufacturers, retailers, or commercial service organizations.
• Prior leadership experience managing and developing high-performing teams.
• Deep understanding of the CPG, retail, and commercial services industries.
• Exceptional executive communication and storytelling skills.
• Strong business acumen with the ability to translate data into actionable growth strategies.
• Expertise in opportunity strategy, pipeline management, and complex deal orchestration.
• Ability to influence stakeholders across all levels of an organization.
• Proven relationship-building capability with executive-level decision-makers.
• High degree of personal ownership, resilience, adaptability, and intellectual curiosity.
• Entrepreneurial mindset paired with disciplined execution.
• Strong interpersonal and highly developed writing skills; acute attention to detail.
• Ability to travel as needed.

Responsibilities

• Drive Enterprise Growth: Deliver against annual revenue and profitability targets through strategic new business acquisition.
• Develop and execute comprehensive growth strategies focused on targeted manufacturers, categories, and market segments.
• Identify, qualify, and prioritize high-value opportunities that align with CROSSMARK’s strategic capabilities and long-term growth objectives.
• Expand relationships within existing clients by identifying opportunities to introduce additional CROSSMARK solutions and integrated services.
• Lead Strategic Pipeline Management: Establish and maintain a robust, predictable pipeline that creates sustainable future growth.
• Drive disciplined CRM utilization, opportunity progression, and forecasting accuracy.
• Leverage data, market intelligence, and industry relationships to identify emerging opportunities and competitive threats.
• Ensure consistent qualification standards and resource prioritization across all opportunities.
• Own the Pursuit Process: Lead the enterprise pursuit strategy for strategic opportunities, RFPs, and transformational engagements.
• Partner with proposal, pricing, finance, operations, and executive teams to develop differentiated solutions and compelling commercial strategies.
• Establish clear win strategies, value propositions, storylines, and competitive positioning for each pursuit.
• Ensure flawless execution from opportunity identification through contract execution and client transition.
• Elevate Executive Selling: Build trusted relationships with senior client stakeholders and buying teams.
• Lead executive-level discussions that focus on business outcomes vs than capabilities alone.
• Deliver compelling, insight-driven presentations that differentiate CROSSMARK through strategic thinking, commercial expertise, and measurable value creation.
• Influence key decision-makers through effective storytelling and consultative engagement.
• Build Organizational Capability: Recruit, develop, and retain top-performing business development talent.
• Create a culture of accountability, collaboration, and continuous learning.
• Coach team members to improve executive engagement, opportunity strategy, storytelling, and closing effectiveness.
• Share best practices and institutionalize winning processes across the organization.
• Serve as an Industry Ambassador: Maintain an active presence within the CPG, retail, and commercial services communities.
• Represent CROSSMARK at industry events, conferences, and executive forums.
• Cultivate a broad network of industry relationships that generate insights, opportunities, and strategic introductions.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed