Senior Vice President, Branded Content

Fox Corporation•Los Angeles, CA

1d•Onsite

About The Position

FOX Creator Studio, a division of FOX Entertainment, partners with leading creators to turn bold ideas into premium IP, original formats, and enduring brands, combining creator vision with FOX’s scale and infrastructure. Platform agnostic by design, the studio works with digital native talent to expand their ideas across YouTube, television, streaming, film, and more. The Senior Vice President, Branded Content will lead the strategic development and execution of creator-led branded entertainment across FOX Creator Studio. This executive will be responsible for designing premium, advertiser-ready content opportunities that align brand objectives with creator authenticity and audience engagement. This is a senior leadership role for a creative-commercial hybrid who understands how to shape formats, talent partnerships, and content ecosystems that generate sponsorship value without compromising editorial integrity or audience trust. Regular, on-site attendance at the workplace for five (5) days per week is an essential function of the position. The selected candidate must be able to reliably meet this requirement.

Requirements

15+ years of experience in branded content, media partnerships, advertising, entertainment marketing, studio development, or related fields
Experience working cross-functionally with Ad Sales teams in a revenue-driven environment
Bachelor’s degree in Marketing, Communications, Media, Business, or a related field, or equivalent practical experience
Proven track record in developing and executing creator-led or talent-driven branded entertainment at scale
Deep understanding of advertiser needs, sponsorship strategy, and the balance between commercial objectives and authentic storytelling
Strong relationships across brands, agencies, creators, and platform ecosystems
First-hand experience with YouTube and social platforms, including developing and delivering pitch presentations
Willingness to travel as needed

Nice To Haves

Advanced degree

Responsibilities

Lead the branded content strategy for FOX Creator Studio across creator partnerships, original formats, and franchise development
Lead the productization and scaling of sellable advertising and sponsorship products across creator formats and platforms
Work with creators to make their formats more bankable for advertisers and sponsorships, shaping shows that integrate seamlessly with brand partnerships
Work in heavy coordination with Ad Sales to align branded content opportunities with advertiser demand and revenue goals
Partner with Ad Sales to develop high-quality sponsorships, custom integrations, and branded entertainment packages that balance creative integrity and commercial goals
Collaborate with creators and development teams to shape advertiser-friendly concepts that align audience resonance with brand objectives
Build scalable branded content frameworks, playbooks, and best practices across the studio
Standardize branded opportunities across repeatable creator formats to improve sell-through, integration quality, and long-term commercial value
Develop relationships with brands, agencies, and marketing partners to identify new business opportunities and support a creator-driven engine for advertisers, creators, and FOX IP
Drive revenue back to the business through branded partnerships, monetization strategies, and scalable deal execution
Organize and manage working media pitches and projected value to support planning, packaging, and P&L forecasting