Senior UX Content Designer, Agentic / AI

Target • Minneapolis, MN

1d • $88,000 - $158,000

About The Position

The Global UX team at Target is seeking a Senior Content Designer to focus on agentic and AI shopping experiences. This role will involve defining content and language systems that support guests throughout their digital journey, acting as a voice for emerging agentic content design practices. The designer will work on systems that integrate language, conversational design, prompt systems, and feedback loops to create seamless Target experiences. This position requires collaboration with cross-functional teams including designers, product managers, engineers, researchers, data analysts, accessibility partners, and AI teams. The role also involves establishing standards and governance for content design within AI-powered features and contributing to the broader content design practice at Target.

Requirements

• 4+ years of content design, UX writing, conversation design, or related experience designing digital product experiences
• Demonstrated fundamentals and understanding of conversational design and AI/agentic-powered content design, including but not limited to prompt/context engineering, systems governance, output grading, modeling, and more
• Experience with content design for complex product areas and multi-step journeys where language plays a critical role in helping users understand, decide, and act
• Portfolio showing systems thinking, content strategy, and UX craft across end-to-end experiences
• Experience building or contributing to scalable frameworks, principles, or standards that improve content quality across products or teams
• Excellent problem-solving skills and comfort navigating emerging technologies, ambiguity, and rapid iteration
• Experience partnering and articulating content strategy with designers, researchers, engineers, product managers, and data scientists throughout the product lifecycle
• Familiarity and understanding of prototyping using AI tools like Figma Make, Custom GPTs, Codex, and Claude

Responsibilities

• Develop content design approaches for AI-assisted and agentic shopping experiences across Target digital touchpoints, including conversational shop flows, discovery/inspiration, recommendations, personalization and checkout journeys.
• Explore and share how to create and deploy clear, helpful, and human content that balances guest needs, business goals, and brand voice across AI systems.
• Create content artifacts for agentic content design, including but not limited to playbooks, content models, systems instructions, prompting strategy, and conversational guidelines.
• Apply scalable frameworks and reusable guidance that help teams build coherent, high-quality agentic experiences across surfaces and shopping contexts.
• Partner closely with product design, product management, engineering, data science, research, and accessibility to shape the behavior and language of AI-powered features from concept through launch and iteration.
• Translate complex shopping needs, ambiguous product requirements, and emerging technologies into clear interaction models and content strategies.
• Use guest insights, qualitative research, experimentation, and performance data to inform overall content strategy, as it relates to the ecosystem.
• Contribute to standards, principles, and best practices for AI and conversational content design within Target, helping raise quality and consistency across teams.
• Participate in critiques, workshops, and cross-functional working sessions, and help grow the practice of content design through influence, craft, and systems thinking.
• Contribute to a culture of human-centered practice within UX, product, and engineering teams, with a focus on belonging, accessibility, and authenticity for all Target guests.

Benefits

• medical
• vision
• dental
• life insurance
• 401(k)
• employee discount
• short term disability
• long term disability
• paid sick leave
• paid national holidays
• paid vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed