Senior UX Content Designer, Agentic / AI

Target • Minneapolis, MN

4d • Hybrid

About The Position

The Global UX team at Target is seeking a Senior Content Designer specializing in agentic and AI shopping experiences. This role involves defining content and language systems for AI-driven shopping journeys, focusing on clarity, simplicity, and delight. The designer will collaborate with cross-functional teams, establish standards for AI content design, and contribute to the practice's growth within Target. The position emphasizes systems thinking to create cohesive and scalable AI-powered experiences that align with Target's brand voice and guest needs.

Requirements

• 4+ years of content design, UX writing, conversation design, or related experience designing digital product experiences
• Demonstrated fundamentals and understanding of conversational design and AI /agentic- powered content design, including but not limited to prompt/context engineering, systems governance, output grading, modeling, and more
• Experience with content design for complex product areas and multi-step journeys where language plays a critical role in helping users understand, decide, and act
• Portfolio showing systems thinking, content strategy, and UX craft across end-to-end experiences
• Experience building or contributing to scalable frameworks, principles, or standards that improve content quality across products or teams
• Excellent problem-solving skills and comfort navigating emerging technologies, ambiguity, and rapid iteration
• Experience partnering and articulating content strategy with designers, researchers, engineers, product managers, and data scientists throughout the product lifecycle
• Familiarity and understanding of prototyping using AI tools like Figma Make, Custom GPTs, Codex, and Claude

Responsibilities

• Develop content design approaches for AI-assisted and agentic shopping experiences across Target digital touchpoints, including conversational shop flows, discovery/inspiration, recommendations, personalization, and checkout journeys.
• Explore and share how to create and deploy clear, helpful, and human content that balances guest needs, business goals, and brand voice across AI systems.
• Create content artifacts for agentic content design, including playbooks, content models, systems instructions, prompting strategy, and conversational guidelines.
• Develop scalable frameworks and reusable guidance that help teams build coherent, high-quality agentic experiences across surfaces and shopping contexts.
• Partner closely with product design, product management, engineering, data science, research, and accessibility to shape the behavior and language of AI-powered features from concept through launch and iteration.
• Translate complex shopping needs, ambiguous product requirements, and emerging technologies into clear interaction models and content strategies.
• Use guest insights, qualitative research, experimentation, and performance data to inform overall content strategy as it relates to the ecosystem.
• Contribute to standards, principles, and best practices for AI and conversational content design within Target, helping raise quality and consistency across teams.
• Participate in critiques, workshops, and cross-functional working sessions, and help grow the practice of content design through influence, craft, and systems thinking.
• Contribute to a culture of human-centered practice within UX, product, and engineering teams, with a focus on belonging, accessibility, and authenticity for all Target guests.

Benefits

• Comprehensive health benefits and programs (medical, vision, dental, life insurance)
• 401(k)
• Employee discount
• Short term disability
• Long term disability
• Paid sick leave
• Paid national holidays
• Paid vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed