Senior Tracking Specialist

Kilo•Capon Bridge, WV

1d•€4,000 - €5,500•Hybrid

About The Position

Kiloverse is the operational force that helps ventures grow — building the systems, teams, and infrastructure that turn ideas into scalable businesses. Behind every fast-growing product, there’s a group of people who think like owners, act fast, and execute with precision. Here, you’ll find people who want to break big in their careers — working side by side with entrepreneurs and founders to build ventures that redefine the health, wellness, beauty, or travel industries. We are looking for a Senior Tracking Specialist to own web and server-side tracking across our D2C brand portfolio. You will be the go-to for measurement integrity — from GTM architecture and pixel health to CAPI/server-side pipelines and onboarding new ad platforms. This is a hands-on, high-ownership role sitting at the intersection of engineering and performance marketing.

Requirements

2+ years in a dedicated tracking/measurement/martech role
Deep hands-on experience with GTM containers
Strong working knowledge of Meta Pixel + Conversions API, Google Ads conversion tracking
Solid understanding of event deduplication (event ID matching, browser vs. server dedup logic)
Experience onboarding and validating tracking for new ad platforms end-to-end
Able to read and write JavaScript for custom tag/trigger logic; comfortable in browser DevTools and network inspection
Experience with a CDP or server-side tag management platform (Stape, Elevar, Tealium, Segment)
SQL or BigQuery for cross-referencing platform data against warehouse data
Prior work in a D2C or e-commerce environment with high transaction volume

Responsibilities

Own and maintain the end-to-end tracking infrastructure across all brands, including GTM, dataLayer architecture, server-side tracking, and conversion APIs.
Define, document, and enforce tracking standards, event naming conventions, deduplication logic, QA processes, and implementation best practices.
Manage and optimize tracking integrations for advertising platforms (Meta, Google, TikTok, and future partners), including pixel deployment, event mapping, Enhanced Conversions, CAPI, and other server-to-server integrations.
Monitor tracking health and data quality, proactively identifying and resolving implementation issues, attribution gaps, platform discrepancies, and tracking failures.
Lead technical onboarding of new marketing platforms, ensuring accurate conversion tracking, validation, and attribution from launch.
Partner with media buying and analytics teams to ensure reliable conversion measurement and alignment between advertising platforms and internal reporting systems.
Conduct regular tracking audits across brands, prioritize findings by severity, and drive remediation efforts.
Maintain comprehensive documentation, implementation runbooks, and knowledge bases to ensure operational continuity and team self-sufficiency.