Senior Territory Sales Rep - Accessories

Tri-State Enterprises, IncFort Smith, AR
Hybrid

About The Position

The Senior Territory Sales Representative – Accessories is responsible for leading sales efforts and supporting a team of Accessories Territory Sales Representatives within a defined territory. This role drives revenue growth, customer retention, and margin improvement through strategic sales execution, mentorship, and hands-on customer engagement. The Senior Territory Sales Representative will play a key role in developing territory plans, enhancing team performance, and ensuring consistent execution of the accessories go-to-market strategy. This position requires travel within the assigned territory for customer visits, team support, and trade show participation. Overnight travel is expected.

Requirements

  • Bachelor’s degree in Business, Sales, or related field, or equivalent work experience.
  • 3–5+ years of sales or account management experience, preferably in the automotive aftermarket industry (12V or accessories experience preferred).
  • Proven track record of achieving or exceeding sales targets, developing accounts, and managing a sales territory.
  • Proficiency in CRM systems and Microsoft 365 (Word, Excel, Outlook, Teams, PowerPoint).
  • Strong communication, negotiation, presentation, and interpersonal skills.
  • Demonstrated success in lead generation, prospecting, and pipeline management.
  • Ability to analyze market trends, sales data, and customer insights to inform strategy.
  • Willingness to travel within the assigned territory, including overnight stays and attendance at trade shows.

Nice To Haves

  • Experience in the automotive accessories or 12V electronics sector.
  • Familiarity with sales enablement platforms such as Map My Customers and Phocas.
  • Experience leading or mentoring other sales professionals.

Responsibilities

  • Serve as a senior resource and mentor to Accessories Territory Sales Representatives (TSRs), providing guidance on sales strategy and customer engagement.
  • Set, monitor, and achieve sales targets focused on revenue, margin, and customer satisfaction.
  • Analyze KPIs such as sales trends, customer activity, receivables, and Map My Customers reports to inform decision-making.
  • Conduct field visits and ride alongs to coach TSRs and model consultative selling practices.
  • Partner with vendors to coordinate accessory product training and updates for the sales team.
  • Resolve escalated customer issues by collaborating with cross-functional teams including Pricing, IT, and Marketing.
  • Contribute to bid responses and fleet/government sales opportunities as needed.
  • Facilitate weekly sales team meetings, promoting a culture of accountability and continuous improvement.
  • Train team members on sales tools such as Map My Customers and Phocas.
  • Assist in designing and executing regional go-to-market plans and territory strategies.
  • Deliver reports and presentations on sales performance, challenges, and strategic initiatives.
  • Perform other duties as assigned.

Benefits

  • Health, dental, and vision insurance
  • Flexible Spending Accounts
  • Basic Life and Accidental Death & Dismemberment (AD&D) Insurance
  • Voluntary Life and AD&D Insurance
  • Short-Term Disability (STD)
  • Voluntary Benefits
  • Paid Parental Leave
  • Employee Assistance Program
  • Employee Referral Program
  • 401(k) with company match
  • Paid time off (PTO), sick leave, and holidays
  • Safety shoe reimbursement program
  • Employee discount program for auto parts
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