Senior Technology Product Marketing Consultant

Caterpillar•Cary, NC

1d•Hybrid

About The Position

The Technology Product Marketing Consultant is responsible for enabling connectivity solutions across non-Caterpillar manufactured equipment (“Allied equipment”) assigned to the Caterpillar dealers’ rental fleets. This role serves as the bridge between the Allied OEM’s, Caterpillar internal technology teams, and dealer field/service operations to deploy, integrate, and support the enterprise telematics strategy. The position ensures Allied equipment is fully integrated into Dealers’ digital fleet platforms, enabling machine health and location monitoring including visibility to rental customers.

Requirements

Effectiveness Measurement: Establishes and tracks meaningful performance metrics to evaluate quality, productivity, and overall business impact. Uses data, benchmarks, and reporting insights to identify opportunities, measure results, and drive continuous improvement across functions.
Products and Services: Applies broad product and service knowledge to support planning, implementation, and delivery across multiple offerings. Advises stakeholders on operational considerations, differentiates solutions in the market, and ensures alignment with business, regulatory, and environmental requirements.
Relationship Management: Builds and sustains strong, collaborative relationships with clients, vendors, and cross-functional partners. Sets clear expectations, fosters alignment, and creates an environment of trust and accountability that supports long-term business success.
Software Product Software Training: Creates and delivers effective training that helps users, administrators, and support teams successfully implement and use software products. Designs engaging learning experiences, advanced feature demonstrations, and scalable train-the-trainer programs that improve adoption across diverse audiences.

Nice To Haves

Extensive experience and demonstrated success in one or more of the following: Equipment/fleet management
Telematics or IoT deployment
OEM/vendor technical coordination
Field service or product support in heavy equipment / industrial environment
Demonstrate experience working with external vendors or manufacturers
Experience in cross-functional project delivery (technology + operations)
Background in heavy equipment, construction, rental, or industrial machinery sectors
Experience with factory-level integration or OEM product support
Familiarity with telematics ecosystems
Experience deploying hardware at scale across multiple sites or partners

Responsibilities

Coordinate installation of connectivity hardware at Allied vendor manufacturing facilities and retrofit locations
Partner with CAT technology/telematics teams to ensure compatibility, standards adherence, and data flow integrity
Develop and execute rollout plans for new Allied equipment models
Troubleshoot installation issues and ensure timely resolution across vendors and internal teams
Establish working relationships with Allied OEMs and key supplier contacts
Define and standardize installation processes, bill-of-material (BOM) requirements, and quality expectations
Conduct factory visits and onsite support to ensure successful hardware integration
Drive adoption of connectivity standards among Allied vendors
Ensure connectivity readiness for fleet onboarding into rental systems
Support integration of telematics data into rental platforms and customer-facing tools
Partner with rental operations teams to ensure seamless activation and commissioning workflows
Monitor connectivity performance, uptime, and data quality
Build scalable processes for deployment, tracking, and lifecycle management of connectivity hardware
Maintain documentation, installation guides, and SOPs for internal and external stakeholders
Identify continuous improvement opportunities in deployment efficiency and vendor execution
Serve as a liaison between: vendors, CAT digital/technology teams, rental operations, supply chain and procurement
Align stakeholders on timelines, priorities, and issue resolution
Communicate status, risks, and performance metrics to leadership
Lead root cause analysis for connectivity failures or data issues
Coordinate corrective actions across vendors and internal engineering teams
Provide escalation support for critical deployments or fleet disruptions