Senior Technical Program Manager, CDP

Blend360•Columbia, MD

13h•Onsite

About The Position

Blend360 is seeking a Senior Technical Program Manager to own the end-to-end delivery of a Customer Data Platform (CDP) implementation program at Hilton Grand Vacations (HGV). This is a senior, hands-on program leadership role embedded within HGV’s Marketing organization, working directly with stakeholders across Marketing, Digital, IT, Data & Analytics, Legal/Compliance, and external agency partners. The role demands someone who can operate without full executive air cover, drive alignment across teams that don’t report to them, translate ambiguous business needs into structured technical execution plans, and hold vendors and cross-functional partners accountable in a complex, multi-stakeholder environment. This is not a project coordinator role or a narrow IC PM position. We are looking for a seasoned program leader who has done this before and knows how to make programs move.

Requirements

10–15+ years of total professional experience, with at least 5 years in technical program management or complex cross-functional program delivery.
Demonstrated experience owning large-scale technical implementations end-to-end — not just coordinating tasks or managing workstreams within a larger program.
Proven ability to drive alignment and accountability across teams without direct authority, including senior stakeholders and external vendors.
Experience managing vendor relationships, contracts, and SLA performance in a consulting or client-side delivery context.
Strong executive communication skills: ability to distill complex program status into crisp, confident narratives for VP- and C-level audiences.
Experience maintaining structured program governance artifacts (RAID logs, project plans, status reports) that drive decisions, not just documentation.
Comfortable operating in ambiguous, fast-moving environments where priorities shift and perfect information is rarely available.
Demonstrated political savvy: skilled at reading stakeholder dynamics, managing up, and navigating competing priorities with composure.

Nice To Haves

2–3+ years of direct experience with Customer Data Platforms (CDP) — Segment, mParticle, Salesforce CDP, Adobe Real-Time CDP, or similar — in an implementation, activation, or program oversight capacity.
Hands-on familiarity with data ingestion, identity resolution, and audience segmentation concepts at a level sufficient to challenge vendor approaches and evaluate technical trade-offs.
Experience in hospitality, travel, financial services, or other high-complexity consumer industries with multi-channel marketing programs.
Background in marketing technology (MarTech) or enterprise data platform programs involving multi-system integration.
Experience working in a consulting or staff augmentation model, embedded within a client organization.
PMP, PgMP, SAFe, or equivalent program management certification.

Responsibilities

Own the end-to-end delivery of all CDP-related initiatives, from scoping through implementation, configuration, integration, and activation.
Build and maintain detailed cross-functional project plans, timelines, and resource allocations across teams you don’t directly control.
Proactively identify risks, surface blockers early, and drive resolution without waiting for escalation.
Ensure milestones are delivered on time and within budget; own accountability even when dependencies sit outside your direct span.
Oversee data ingestion, identity resolution, and audience segmentation processes within the Segment CDP environment.
Coordinate data flows and system connectivity between marketing, IT, data engineering, and external vendor platforms.
Evaluate and, where appropriate, challenge vendor technical approaches; ensure that proposed solutions are fit for purpose and aligned with program goals.
Translate technical complexity into clear status, risk, and impact communications for executive and business audiences.
Serve as the primary point of contact for internal stakeholders across Marketing, Digital, IT, Data & Analytics, Legal, and Compliance during all program phases.
Manage CDP vendor relationships and technology partners; hold vendors accountable to SLAs and delivery commitments without damaging the relationship.
Navigate competing stakeholder priorities and maintain program momentum when executive alignment is incomplete.
Facilitate regular status updates, decision forums, and issue resolution across a wide stakeholder set.
Partner with marketing business leads to translate vague or evolving requirements into concrete, scoped, and sequenced CDP use cases.
Develop channel activation plans with clear change management requirements and documented downstream system impacts.
Own the RAID log in a way that actually drives action — not as a document that sits on a shelf.
Partner with Legal and Compliance teams to ensure data privacy, security protocols, and governance requirements are embedded into the program from the start, not bolted on.
Proactively flag compliance risks that could affect program timelines and lead the mitigation planning.