Senior Strategy Manager - 1:1 Communications, Personalization Strategy

TELUS • Toronto, ON

23d • Hybrid

About The Position

Join the Comms & Personalization (C&P) team and drive the future of marketing innovation! Our vision is to Reinvent how we engage with our customers—delivering highly relevant messages on their preferred channels at the perfect moment to maximize sales, ROI, and operational efficiency, all powered by automation and AI. Reporting to the Manager - 1:1 Comms Growth, you will be a key leader in realizing this vision, taking full ownership of the business growth and sales accountability for your core business portfolios through strategic leadership, data-driven decision-making, performance optimization, and identification of new growth opportunities.

Requirements

• 5+ years experience as a business growth strategist with a proven record of driving significant business outcomes
• You are a proactive owner with an entrepreneurial & continuous improvement mindset, taking full accountability and continuously looking for what works, what does not, and making the necessary changes to drive results
• Deep knowledge and expertise in driving sales and growth across multiple 1:1 comms channels, including email, MMS/RCS, outbound calling, and Push notifications
• Exceptional ability to influence strategy and drive business outcomes with cross functional (marketing, channels, product, engineering) stakeholders
• Excellent communication skills to articulate business outcomes and strategic direction to senior leadership through compelling, executive-level storytelling
• Experience leading a cross-functional team (e.g., a squad, pod) and working with diverse stakeholders to launch rapid optimizations, A/B tests, and new capabilities to drive portfolio sales outcomes with an agile way of working
• Ability to rapidly build fluency in new platforms, technical concepts, and data environments

Nice To Haves

• Experience in the Telco industry and understanding of Telco market dynamics to inform and influence strategy
• Experience working with product & engineering teams to bring new AI capabilities to optimize 1:1 communications, to deliver the right message at the right time
• Experience with Adobe 1:1 platforms, such as Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Adobe Campaign Classic (ACC)

Responsibilities

• Collaborate with Marketing and Digital GTM teams to set and drive 1:1 communication targets for your core business portfolios, taking full ownership of sales and growth accountability
• Maintain a hands-on watch on all KPIs, clearly articulating the business drivers behind performance shifts (tactics, offers, conversion improvements)
• Analyze performance data to identify opportunities, diagnose issues, and translate insights into clear actions and business recommendations
• Partner closely with GTM teams to optimize underperforming areas and turn business priorities into targeted action plans
• Develop and execute outbound and inbound channels orchestration strategies to effectively retarget customers via 1:1 mediums based on web, app, or inbound call behavior
• Lead the prioritization of 1:1 communications initiatives within your business area, partnering with Marketing and Channels to determine which campaigns and tactics should move forward based on business outcome and ROI. In parallel, work with Marketing, Product, and Engineering teams to prioritize enabling capabilities and define the roadmap needed to deliver against business needs and maximize value
• Lead your cross-functional stakeholders in effective campaign planning, launching campaigns on time, continuous performance monitoring, insight generation, and data-driven optimization to ensure the team consistently achieves its business goals, effectively leveraging our 1:1 mediums
• Serve as the primary point of contact for your assigned business area on behalf of the C&P team, managing all requests related to targets, performance, opportunities, and capabilities
• Lead the development and delivery of executive-level, data-driven presentations to articulate key business outcomes, strategic direction, and new growth opportunities to senior leadership through compelling storytelling.

Benefits

• Opportunities for personal development through training, networking, and career development
• Flexible work styles with the ability to work in and out of the office
• An organization that actively supports you giving back to the community you live in
• An organization that is committed to Diversity & Inclusion exemplified by our diverse, global team member-led resource groups and our commitment to ensuring every team member is valued, recognized, and empowered to thrive in a safe and equitable environment

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed