Senior Strategist
VML•Detroit, MI
•$60,000 - $140,000•Hybrid
About The Position
VML is seeking a Senior Experience Strategist to be a key contributor to a human-centered approach that translates human empathy and an understanding of the world into meaningful and impactful experiences. Working as an integral part of the brand strategy and experience (BX) teams, you will be a primary driver of research (primary and secondary) and synthesizing into actionable insights. You will play a critical role as a core team member, contributing across all phases of a BX project, leading defined workstreams and contributing to team problem-solving and communication responsibilities.
Requirements
- Strong problem solving and troubleshooting skills; superior critical thinking skills
- An innovator and visionary with a creative imagination and a way of working that inspires creativity
- A demonstrated passion, familiarity, and curiosity with design thinking methodology
- A demonstrated passion for creating solutions that deliver and capture value for an organization, its customers, and its employees
- Ability to communicate effectively, aggregating information into an intuitive, easy-to understand flow (both orally and written)
- Completion of a bachelor’s degree and a multidisciplinary background, preferably in a related major such as marketing, advertising, strategic planning, business strategy, psychology, sociology, or anthropology or equivalent experience
- Interest in brand experience, product management, business strategy, and innovation
- 3-5 years applicable experience
Responsibilities
- Independently execute environmental and trend analyses, and translate into insights
- Plan, execute, and synthesize various types of research
- Dive deeply into data and user analytics to understand behaviors and results, and develop actionable recommendations
- Understand and consider the interconnectedness of human needs, business strategy, and competitive landscape to determine unique value propositions and business-critical must-wins
- Drive prioritization efforts to identify highest-value opportunities
- Help craft measurement plans to understand impact of solutions and drive optimization over time
- Participate in and facilitate workshops with clients to help push strategic discussions and alignment
- Partner with brand strategy leads, BX teammates and account leadership to deliver on all client needs
- Contribute to the VML experience strategy and BX thought leadership and IP
Benefits
- Competitive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Senior
