Senior Strategist

VML Canada (English) • Toronto, ON

8h • CA$45,000 - CA$95,000 • Hybrid

About The Position

The Senior Strategist will support the strategic charge for one of the most innovative brands in the world and also work on other great accounts at VML too. This role requires a mix of creativity, analytical thinking, and market insight. You’ll collaborate with our talented creative, account, and data teams to ensure strategies are rooted in cultural relevance and consumer behavior. Your goal? Craft compelling strategies that drive innovation, differentiate the brand, and resonate across every touchpoint—from digital to traditional campaigns.

Requirements

• 5+ years of experience in brand strategy, communications planning, or related strategic roles (agency experience is a must).
• A deep understanding of consumer behavior, cultural trends, and digital ecosystems.
• Proven ability to transform data and insights into compelling brand narratives.
• Strong collaboration and interpersonal skills with the ability to influence creative ideas and build client trust.
• Excellent presentation skills—you can tell a great story and back it up with logic and insight.
• Familiarity with CRM, digital platforms, and multi-channel campaigns.
• Someone who is research and data driven, with the ability to translate data and insights into simple, compelling recommendations and action to drive business results
• Regular and ongoing thought leadership related to competitive reviews and luxury trends

Nice To Haves

• Automotive experience is helpful but not mandatory.

Responsibilities

• Lead the development of brand strategies that elevate the positioning of a client’s automotive brand as well as other accounts as well.
• Partner with creative teams to align messaging across integrated campaigns and ensure creative ideas ladder back to strategic objectives.
• Analyze data, research trends, and extract insights to inform strategy and uncover new growth opportunities.
• Build strong partnerships with clients, serving as a trusted advisor to translate their business objectives into actionable strategies.
• Stay ahead of industry and cultural trends, bringing new perspectives to the table and contributing to the agency's strategic vision.
• Develop KPIs, monitor campaign performance, and iterate on strategies to drive measurable business impact.
• Apply cohesive multi-channel key learnings in terms of what worked and didn’t, and make data driven recommendations on what to stop, start or continue

Benefits

• We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed