Senior Strategist, Gaming

Loaded, LLC•Santa Monica, CA

About The Position

Loaded and Open World are market leaders in gaming talent management and strategic brand consultancy – in all of our business endeavors we aim to provide high-value services to support the development, marketing, and growth of the video gaming industry and community. Over the past 8 years, across our roster of exclusive talent and broad marketing consulting capabilities, we have worked with world-leading brands including Netflix, Universal Music Group, Pepsi, Activision, Amazon, Spotify, Samsung, Gillette, Google, Journey's, and Adidas to either build or deepen their connection to gamers. We're a no BS, fast-moving, creative company that seeks people who are, first and foremost, interested in bettering the industry at large. We're authentically human, relentless, award-winning, and in this business to fight on behalf of those who've put their trust in us, no matter the arena. We believe that gaming is one of the great connectors, and the communities that grow here change lives, move the culture forward, and bring tremendous value to the brands, creators, and fans that participate in it. If that sounds like you, keep reading. Looking for a Senior Strategist, Gaming The Senior Strategist, Gaming will be responsible for leading influencer and marketing strategy across Open World, with a focus on gaming audiences, creator ecosystems, and launch strategy. Reporting to the SVP of Marketing, this role connects insight to execution. You will develop creator-led marketing strategies, translate player behavior into campaign direction, and help brands and game studios show up meaningfully in gaming culture. The role is client-facing — you will present strategy, research, and campaign thinking to both internal teams and external partners, and contribute directly to new business development.

Requirements

5–8 years of experience building marketing or campaign strategy in an agency, gaming, or entertainment environment.
Strong understanding of gaming audiences, gaming culture, and player communities.
Top notch creative ideas that set Open World apart in the creator ecosystem
Experience working with influencer or creator-led campaigns.
Ability to translate audience research and platform data into clear marketing strategy.
Familiarity with creator platforms including YouTube, Twitch, TikTok, and Discord.
Strong communication and presentation skills, including comfort in client-facing settings.
Ability to collaborate across teams and manage multiple priorities.

Nice To Haves

Have a genuine fluency in gaming culture — not just awareness of it.
Can move fluidly between qualitative audience insight and concrete strategic direction.
Are comfortable presenting strategy in the room with clients and contributing to new business.
Understand how creators actually work, and what makes creator-led campaigns succeed or fail.

Responsibilities

Building influencer and creator strategies tailored to specific gaming audiences, genres, and player segments.
Identifying the right creators and content formats based on platform behavior and gameplay dynamics.
Shaping campaign approaches that leverage creators across launches, seasonal updates, and live-service moments.
Developing strategies for new game launches, major updates, and key in-game events.
Analyzing gaming audiences, creator ecosystems, and platform behavior to identify the right player segments, cultural entry points, and emerging trends.
Using proprietary research and data to inform strategic recommendations and sharpen campaign direction.
Presenting strategy, research, and creative approaches clearly to clients and internal teams.
Contributing strategic thinking to pitches and new business opportunities.
Supporting client conversations with a clear perspective, grounded in data and gaming expertise.
Partnering with creative, campaign, and talent teams to guide strategy from concept through execution.
Contributing to improving strategic frameworks and best practices across the organization.