Senior Strategist, Business Solutions

Horizon Media•Los Angeles, CA

7h•Hybrid

About The Position

This role is responsible for developing sound, strategic media plans based on client direction and an understanding of media principles. The Senior Strategist will analyze consumer research to identify target consumption insights, collaborate on new media opportunities, and contribute to client presentations. The position also involves ensuring flawless execution of deliverables, managing client trackers, preparing traffic instructions, and owning billing and budgets. Internal relationship management is key, serving as a liaison for internal and cross-functional teams, leading meetings, and collaborating with various departments like Investment and Traffic. Additionally, the role involves mentorship and guidance for junior team members, contributing to their skill development and participating in the interview process for future hires.

Requirements

An individual that speaks their mind and offers up opinions proactively in a positive way in the spirit of greater team’s success.
A strong communicator; able to confidently present and sell through ideas both internally and to clients
A collaborative, team-oriented worker with strong time management and organization skills
A critical thinker and problem solver with the ability to develop creative solutions
Detail oriented with commitment to follow through
Nimble and flexible with ability to oversee multiple deliverables and client requests
A supporter of and advocate for diversity, equity and inclusion
2+ years previous media planning experience
Familiarity with marketing principles, media math/terminology and basic analytical tools (MRI, R/Fs, etc.)
Prior experience working on a dynamic fast paced entertainment brand
Client relationship management experience
Experience developing and presenting plan presentations
Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process

Responsibilities

Proactively identify and aid in the development of sound, strategic media plans with guidance/input from Supervisor, all based on client direction and an understanding of media principles
Responsible for analysis of consumer research (i.e. YouGov, Nielsen, eMarketer) to identify target consumption insights and support for plan development
Collaborate on the development of POVs for new media opportunities on an ongoing basis
Partner with junior and senior team members to generate presentation decks, put together final draft of presentation and participate in presenting to clients
Continue to strengthen understanding of media strategy and applications, proactive in taking part in internal training and development opportunities
Ensure flawless execution and attention to detail is maintained across all deliverables, requires a keen eye to detail while maintaining swift output across team.
Create, format, and update flowcharts, plan sheets, planning cost worksheets, and various client trackers; ensuring output is accurate and provided at a brisk pace to handle the high volume of client deliverables.
Prepare and distribute traffic instructions, partner with Traffic team to track deadlines and deliverables, responding to any inquiries appropriately
Own and ensure accuracy of billing, budgets; work closely with budget analyst, when applicable
Organize team documents and maintain timelines to ensure all client deadlines are met
Contribute to frameworks and templates for presentation decks, team projects, and monthly recap of team project highlights.
Build and strengthen relationships with core clients, jumping in to respond to client communication as warranted and supervised as well as industry partners by serving as a Horizon Media contact
Manage day-to-day team projects serving as a key liaison to help manage timelines and deliverables for internal and cross functional teams
Responsible for leading internal meetings, including setting agenda and providing a clear meeting recap
Lead communication with other teams i.e. Investment, Traffic, Operations, for all day-to-day media plan deliverables and buy maintenance
Collaborate with other team members to identify problems and recommend solutions
Form close relationships with the other Strategist(s), working across pods to support each other and the greater team as needed.
Collaborate and help Strategist and/or Assistant colleagues in skill development to promote strong baseline support for the greater team.
Contribute to future performance reviews of junior team members identifying strengths and areas for growth
Participate in the interview process for future Assistant/Strategist roles