Senior Staff Product Marketing Specialist

Renesas Electronics

5h•Hybrid

About The Position

Channel Marketing – Industrial Solutions is responsible for driving Channel engagements for our Solutions and New Product releases. They will focus on Channel meetings, Mass Market customers and driving application-level business opportunities through early customer engagement. Focus will be on the Industrial market, including applications in Building and Industrial Automation. This can include door locks, building security, HVAC and other technologies enabling next generation technologies. The role will be the regional lead for ensuring our local distributor partners have share of mind of our NPI’s and Solutions. They will work with Sales, Product Group partners and Solutions Team to formulate plan of engagement at all local Distributor Partners. Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power. With a diverse team of over 22,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’

Requirements

Bachelor’s degree in Engineering, Business, or a related field
8+ years of experience in business development, marketing or technical sales
Locally based in the Boston area
Deep understanding of the Industrial market, with experience in Building Automation, Industrial Automation, or Energy sectors.
Proven ability to follow up on leads and develop relationships in the field.
Strong strategic thinking, analytical, and communication skills.
Ability to work effectively in a matrixed, cross-functional environment.

Responsibilities

Channel Engagement Planning
Work with Product Groups and Solutions Team to plan release schedule
Building Marketing plan around release schedule
Work with Sales on Engagement Plan
Present at Distributor offices
Hold Workshops with Distributors and Customers on new Solutions and NPI’s
Support team in building relationships with key accounts and ecosystem partners (internal and external).
Guide the identification of solution-level and product level opportunities and differentiation across key industrial segments.
Direct the promotion and positioning of relevant application-focused solutions.
Champion cross-business solution initiatives at a strategic level.
Facilitate collaboration between the BD team, field sales, FAEs, marketing, and business units.
Represent the regional voice in corporate planning and solution development.
Feed market intelligence back into business units.