Senior Staff Designer, Web Experiences

Gusto, Inc.•San Francisco, CA

9d•$172,000 - $253,000•Hybrid

About The Position

Gusto is expanding its in-house creative studio within a fast-moving, late-stage startup. This role focuses on designing high-impact web experiences, campaign landing pages, interactive brand moments, and digital storytelling. The designer will partner closely with marketing and product teams to bring these experiences to life where the audience engages. The position requires the ability to shift between polished, high-craft web experiences and fast-turn campaign work within the same week. This is a senior individual contributor role focused on interactive craft, design systems, and brand storytelling. The designer will own digital experiences from wireframe through high-fidelity prototype and production handoff, making judgment calls on layout, interaction, motion, typography, and responsive behavior. Collaboration with engineers, marketers, and cross-functional partners is key to producing great work that defines the brand and has real impact. The role also involves raising the bar and making work easier to scale through better design systems, smarter component libraries, and mindful use of modern tools. The ideal candidate is energized by being close to the work, cares deeply about preference, and enjoys improving both the output and the process.

Requirements

8+ years of experience designing interactive or digital experiences for brand, agency, or in-house creative teams
Expert-level fluency in Figma (systems, components, prototyping) and Adobe Creative Suite
Fluency in AI-powered tools to build systems, prototypes and improve experiences
Deep experience working within a CMS—able to build, customize, and create rich, interactive, and engaging visual experiences directly in the platform
A portfolio that demonstrates robust interactive craft, thoughtful design systems, and range across web experiences
Sharp instincts for typography, layout, motion, visual hierarchy, and responsive design
Comfort transitioning between polished, high-craft brand experiences and fast-turn campaign work
Collaboration skills with engineering, creative, and marketing teams are important.
A maker mindset—you enjoy improving how work gets made, not just making the work itself

Responsibilities

Design responsive web experiences for marketing pages, campaign landing pages, micro-sites, and interactive brand moments
Build and integrate AI to evolve a modular web design system and Figma component libraries for streamlined content management
Craft interactive prototypes and motion-rich experiences that translate complex ideas into compelling visual narratives
Use AI-powered tools to build the foundation of web design system, test, and refine interactive experiences
Collaborate with marketers, product teams, and cross-functional partners from concept through launch
Build, customize, and create rich visual experiences directly within our CMS platform
Use modern design and AI-enabled workflows to explore, iterate, and produce more capably
Maintain accessibility standards and ensure experiences perform across devices and browsers