Web Designer

Pacific Northwest University of Health Sciences•Yakima, WA

just now•$48,000 - $72,000•Onsite

About The Position

The Web Designer is responsible for the design, development, maintenance, and functionality of PNWU.edu. They are responsible for creating a cohesive brand identity across all University website pages to deliver an excellent marketing impression to a wide variety of audiences. This position is responsible for driving web-based conversions toward university marketing goals such as student and employee recruitment, scholarship donations, and public awareness. The role collaborates closely with the marketing team and other stakeholders to create UI/UX designs, functional interfaces, and new web features. The Web Designer performs ongoing maintenance to ensure web performance, security, and cross-browser functionality. They also design and implement new webpages and campaign landing pages focused on driving conversions toward university marketing goals. This role is the point of contact for all web-related inquiries from members of campus. Success in this position requires strong knowledge of UI/UX principles, familiarity with content management systems, and effective communication with departments and other MarCom team members to understand requirements and manage project timelines.

Requirements

Bachelor's degree, discipline related to communications, public relations, marketing, design, website design/development, advertising, computer science, etc.
3-4 years web development experience using WordPress or similar Content Management System.
Demonstrated knowledge of and skill in web design, UI design, and UX design, including accessibility best practices.
Ability to work in a team and flexibility to work with others in a variety of circumstances
Ability to manage projects and people and prioritize and self-direct workflow
Ability to problem solve by analyzing issues and creating action plans
Strong web design and UI/UX skills
Knowledge of web analytics, conversion rate optimization, SEO, web accessibility, and web best practices
Strong organization, interpersonal, and planning skills
Strong verbal and written communication skills

Nice To Haves

Demonstrated experience using web analytics to optimize webpages for organic and paid traffic and conversion rate optimization.
HTML/CSS/JS knowledge
Other marketing, communications, or higher education knowledge or experience.

Responsibilities

Take the lead role in designing, creating, and maintaining the University’s website, focusing on functionality, user experience, appearance, accessibility, and conversion rate optimization.
Regularly evaluate organization and layout of websites/pages and implement appropriate information architectures to maximize user experience, website performance, and best practices.
Coordinate with other members of campus to create and modify webpages for specific purposes or outcomes. Be first point of contact for people needing help with web issues related to content, design, and images.
Design and create consistently branded digital products that provide compelling digital experiences for key audiences.
Contribute to the strategy, design, and execution of digital campaigns designed to bring people to the University’s website.
Performs other related duties as assigned and based on departmental need.