Senior Staff Brand Manager

PlayStation•Los Angeles, CA

7d•Hybrid

About The Position

Sony Interactive Entertainment (SIE) is seeking a Senior Staff Brand Manager to support exclusive games developed by PlayStation Studios. This role, reporting to the Senior Director of Global Brand Marketing, will collaborate with global marketers and development studios to shape the brand and go-to-market strategy for prominent game titles. SIE is a subsidiary of Sony Group Corporation, known for its legacy of innovation and excellence in hardware, network services, and entertainment, particularly the PlayStation brand.

Requirements

Deep understanding of and experience working on and shipping AAA Game is a must, platform experience a plus.
Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.
Ability of influencing and engaging external and internal stakeholders in a franchise brand vision.
10+ years of brand and product marketing.
Bachelors degree or equivalent (MBA a plus)

Nice To Haves

Extensive knowledge of and a passion for video games is a huge plus.

Responsibilities

Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
Lead global cross-functional teams, responsible for pulling together holistic global business results for their portfolio.
Accountable for the success of the global marketing campaign.
Ensure consistent representation of brands global activations while overseeing tactical execution on global campaigns for multiple titles.
Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders.
Partner with development studios to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.
Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research.
Financial responsibility for marketing strategies, initiatives and advertising related efforts for franchises.
Manage global marketing budget for portfolio of titles.