Senior Sports Marketing Specialist

Microsoft•New York, NY

8d•$106,400 - $203,600

About The Position

At Microsoft, we’re building a modern, AI-forward marketing organization that learns faster, activates smarter, and drives measurable impact. Our approach blends human creativity with AI-powered insights to fuel bold, culturally inspired creative strategies at scale. We prioritize outcomes over outputs, embrace rapid learning loops, and operate in agile flight formations that unite disciplines across Commercial Brand, Creative, and Customer Marketing. We are looking for a Senior Sports Marketing Specialist who can help shape how Microsoft tells stories across the sports industry through creators, content, and culture. This person has a deep understanding of sports, from the leagues, teams, and creators driving conversation to the business and technology trends transforming the industry. They know how to identify compelling stories of transformation, uncover unique angles, and develop content programs that showcase how Microsoft’s products and platforms are helping sports organizations innovate, operate, connect with audiences, and perform on and off the field. Working closely with Microsoft’s Strategic Partnerships & Creative teams, in this role you will transform partnership access, industry relationships, and real-world customer innovation into creator-led storytelling, content programs, and experience that resonate with business decision markers and industry audiences. You should be equally comfortable developing content programs, shaping creator & influencer activations, identifying cultural moments, and translating complex technology into stories that are engaging, relevant, and easy to understand. The ideal candidate for this role combines a passion for sports with strong creative instincts, experience with influencers, creators, and content production, and a knack for making technology tangible through authentic storytelling. At Microsoft, our mission to empower every person and every organization on the planet to achieve more guides how we partner with customers to deliver trusted, impactful solutions. With a growth‑mindset culture, we innovate responsibly and measure success by shared progress, people, teams, and customers. Join us to do meaningful work that changes the world and helps shape what’s next for everyone.

Requirements

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.

Nice To Haves

7+ years experience as a creative or content strategist at a technology company with partnerships or business in the sports industry, including work with leagues, teams, rights holders, broadcasters, sports media companies, brands, or sports-focused agencies
Commercial marketing experience developing and executing integrated marketing programs that span content, creators, social, community, and paid media channels for technology and B2B audiences.
Commercial marketing experience working with creators, influencers, talent, athletes, partners, or agencies to deliver marketing programs aligned with technology and B2B audiences.
Experience managing multiple cross-functional projects and stakeholders simultaneously, including agency and vendor management
Understanding of modern marketing principles, including audience strategy, paid amplification, performance measurement, and full-funnel campaign planning
Ability to operate effectively in a fast-paced environment, balancing strategic planning with hands-on execution
Experience developing content programs around major sporting events, tentpole moments, live experiences, sponsorships, or partnership activations
Experience creating branded content, creator-led storytelling, or integrated content programs that drive measurable business outcomes with commercial audiences

Responsibilities

Partner closely with Microsoft’s Strategic Partnerships team to identify and develop influencer and content production opportunities leveraging creators, athletes, leagues, teams, and cultural moments which maximize the impact of Microsoft’s sports investments and industry relationships
Create and execute end-to-end creator programs that transform sports partnerships, customer success stories, and industry innovation into compelling storytelling for business and industry audiences.
Design integrated content programs in partnership with Microsoft’s creative team that connect sports, content, social, and community engagement with business goals, audience growth, and measurable impact.
Partner with creative, paid media, and product teams to translate complex technology solutions into culturally relevant content executions resonating with sports and business audiences.
Lead cross-functional agency execution across strategy, creative development, talent management, production, media, and live-event activations.
Drive project management across internal teams, agencies, talent, rights holders, platforms, and production partners.
Track performance and capture learnings that inform future sports, creator, and commercial storytelling opportunities.
Deep understanding of sports culture, fandom, creator ecosystems, and how audiences engage across digital platforms and communities
Translate complex topics into engaging and accessible content through communication, storytelling, and creative briefing skills