Director, Sports Marketing

Red Bull•Santa Monica, CA

5d•$149,440 - $224,160•Onsite

About The Position

The Sports Marketing Director leads sports marketing strategy and execution across the region, creating opportunities for consumers to connect with the Red Bull brand through athletes, events, gaming, and other passion points. This role is responsible for bringing national and global marketing priorities to life at the regional and local levels, ensuring initiatives resonate with communities while strengthening brand relevance and engagement. The Director oversees a team of Senior Sports Marketing Managers who lead Athlete Marketing, Event Marketing, Gaming, and related programs across the region. By providing clear direction, fostering collaboration, and supporting team development, they enable their teams to deliver impactful experiences and partnerships that reflect the spirit of Red Bull. Working closely with regional teams and partners in Santa Monica, the Director ensures alignment across strategies, programs, and key initiatives. This leader is focused on developing innovative ideas, elevating execution, and creating memorable experiences that help Red Bull remain a leader in sports and culture.

Requirements

Minimum 6 years of experience in marketing and management with a focus on sports, athletes, and consumers
Strong planning and project management competencies, including budget management skills
An understanding of traditional and non-traditional brand marketing strategies
A history of thoughtful execution of creative ideas
Experience with identifying different sports trends and scenes on a regional and national level
Large budget management experience
Knowledge of marketing communications and storytelling with an emphasis on content
Highly motivated self-starter, with high standards of work performance

Responsibilities

Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes
Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally
With Athlete Marketing Managers, the National Athlete Marketing team, and the Gaming Managers and National Gaming Player team identify, develop and build relationships with local athlete and player talent
Responsible for creation and delivery of the annual Region Sports Marketing Business Plan, adapting strategy to local direction and execution
Lead the project management and execution of local Red Bull Sports Marketing events
Use knowledge of local sports scenes and sports landscape to inform development of new event concepts, driving innovation
Oversee regional Sports Marketing resources to maximize the impact of local events
Support Athlete, Gaming and Event Marketing Managers with accomplishing athlete projects and sport events
Manage the Gaming Manager in alignment with National Gaming team colleagues to identify opportunities in the region to reach the gaming consumer and bring the brand to life through gaming events, players, and the community to reach new consumers across the wide work of gaming.
Build a network in the gaming communities to build relevance and frequency of touchpoints with the gamer following national strategies.
Establish a network of Gaming partners to establish new avenues to activate the Brand
Lead and partner with Field Marketing, Event Logistics, Gaming, Athlete Marketing Managers, and the whole marketing mix to ensure quality planning all Sports Marketing activities in the region
Identify relevant branded and non-branded sports content and stories for our owned and shared media channels
Find and hire the right people to lead regional Sports Marketing projects
Manage direct reports towards annual regional goals
Promote a culture by focusing on individual, strengths-based development
Identify and train employees for succession opportunities
Provide direct and productive feedback to help maintain quality performance
Create a culture that rewards effort and execution following Red Bull's values