Senior Specialist, Web Content

Carnival Corporation•Miami, FL

1d•Hybrid

About The Position

The Web Content Senior Specialist contributes to the day-to-day content operations for carnival.com, focused on non-booked guests, throughout the entire content lifecycle including: development, CMS implementation, maintenance, optimization and governance. This role manages projects requiring close collaboration with cross-functional stakeholders (Marketing, Ship Building, Guest Operations, Revenue Management, Fleet Deployment, Guest Care, etc.) to develop content plans; internal partners (Creative Services, UX/UI, DevOps, ADA, SEO) and external partners (agencies, vendors) to design and develop the content following best practices; and the Web Content team to execute. The Senior Specialist, Web Content ensures content quality, consistency, relevancy and compliance, with the goal of improving the user experience on carnival.com while meeting established business goals and objectives.

Requirements

Bachelor's Degree - Marketing or Computer Science
4+ years in Digital Marketing or related field, preferably with both editorial and technical experience
Knowledge of CMS software (Sitecore a plus) and ecommerce platforms (Hybris a plus)
Proficient in MS Office Suite (Excel, PPT, Word)
HTML, CSS, Java Script, Photoshop, a plus
Experience with project management systems a plus (e.g., Asana, Jira)
Strong understanding of the web, mobile interfaces, interactivity, and user experience
Familiarity with content management systems, digital asset management, SEO/AEO/GEO best practices
Familiarity with ADA compliance, a plus
Ability to specify technical requirements to technical/development teams
Exceptional communication and organizational skills
Detail-oriented
Strong independent decision-making, organizational, planning and problem-solving skills
Ability to manage and prioritize multiple projects in a fast-paced, deadline-driven environment
Ability to work with cross-functional teams
Comfortable with changes in direction
Proactive, can-do attitude, team player
Desire to continuously learn

Nice To Haves

Sitecore a plus
Hybris a plus
HTML, CSS, Java Script, Photoshop, a plus
Experience with project management systems a plus (e.g., Asana, Jira)
Familiarity with ADA compliance, a plus

Responsibilities

Lead conversations with cross-functional teams (Marketing, Ship Building, Guest Operations, Revenue Management, Fleet Deployment, Guest Care, etc.) to develop content plans for their incoming requests.
Proactively seek information on new product and determine what information is relevant to the .com audience, where it should live, what it affects and when it should be published.
Oversee the creation of content by in-house, agency and freelance creative teams, including briefing teams on content needs and providing direction/feedback to ensure the final output meets business objectives, aligns with our brand voice, is relevant to the target audience, works in its intended location within the site, follows digital style guidelines across platforms and devices, is optimized for SEO/AEO/GEO and is ADA-compliant.
Provide leadership, mentoring and training to Content Specialists, Coordinators and contractors; Brief team on projects, ensure they have what they need to successfully complete their tasks; Assist with hiring, onboarding and training of new team members.
Collaborate with leadership to develop content merchandising plans for new programs and product enhancements to maximize assets and display in the most relevant sections of the site for the target audience.
Maintain content calendar, including live dates for product launches being supported by .com, deployment dates for development relevant to content, maintenance schedule (e.g. dry docks, onboard enhancements, itinerary changes), recurring content audits.
Implement new content and maintain existing content using CMS and ecommerce software (some HTML/CSS), ensuring it meets performance, SEO and compliance requirements across platforms and devices.
Curate user-generated content using aggregator platform.
Evaluate incoming content creation/update requests and determine next steps (resources needed, priority).
Align with other eCommerce teams to ensure content being implemented follows best practices and compliance requirements (SEO, performance, ADA), incorporates learnings (A/B and user testing) and is properly tagged for analytics/reporting.
Monitor performance of existing content using A/B testing, analytics and digital experience platforms to identify opportunities for improvement.
Identify and drive ways to continuously improve upon production processes.
Communicate business requests to product owner/scrum teams, assist in requirements gathering and reviewing completed business requirements needed for development work to be approved, sized and prioritized.

Benefits

Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Company paid term life insurance and disability coverage
401(k) plan that includes a company match
Employee Stock Purchase plan
Paid Time Off
Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursement
On-site Fitness center at our Miami campus