Digital - Senior Specialist/Specialist, Paid Social
About The Position
Aritzia is growing and our Paid Digital Media team is growing with it. This is a unique opportunity to be part of the team responsible for the development, implementation, and management of all Aritzia Paid Social marketing to reach clients with content tailored to each platform. As the Senior Specialist / Specialist, Paid Social, you will play a pivotal role in supporting the execution and optimization of the Paid Social program. With the skills you gain in this role, the opportunities are endless — from a rewarding career in Paid Digital Media to continued growth and development with Aritzia.
Requirements
- Proven skills, education, and/or applicable certifications in Performance Marketing vertical, performance optimization & analytics, reporting and/or marketing channel management
- A commitment to learn and apply Aritzia's Values and Business and People Leadership principles
- The ability to collaborate fluently with cross-functional partners and manage multiple priorities at once
- A commitment to quality and investing in results that add value to the business
Nice To Haves
- Knowledge of luxury fashion brands and eCommerce apparel experience
- Hands-on-keys experience within Ads Managers
Responsibilities
- Define the enduring, strategic channel approach for our Paid Social program
- A/B testing, tracking, and strategies, including test ad copy, landing pages, visual assets, audience targeting, and other variables to improve performance of ad spending
- Curate platform-specific creative content to drive our messaging priorities.
- Procure creative assets from cross-functional partners and ensure assets meet Paid Media requirements
- Create relevant advertising audiences using 1st and 3rd party data
- Leverage insights to enhance activation results through measuring and optimizing KPIs
- Seamlessly deliver, manage, and drive continuous improvement for Paid Social programs
Benefits
- Product Discount
- Baby Leave Program — up to 16 weeks of paid time
- Aritzia Virtual Wellness — 24/7 resources for physical, mental, social or financial wellbeing
- Aspirational Workplace
- Snacks and refreshments
- Dry-cleaning
- Hotel discounts
- Restaurant discounts
- Health and wellness discounts
- Self-care promos
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
