Paid Social Specialist

Finch • Draper, UT

2h • Remote

About The Position

Finch is a fully remote, global performance marketing agency seeking a Paid Social Specialist to manage day-to-day campaign execution for a portfolio of paid social accounts. This role requires meticulous attention to detail and a proactive approach to ensure campaigns are built correctly, continuously tested, and meet key performance indicator (KPI) targets. The position is not entry-level; candidates will be expected to independently manage multiple accounts, maintain tracking integrity, and conduct disciplined creative and audience testing from the outset. Collaboration with the Social Lead Specialist and creative teams is expected to align execution with overall strategy, but the specialist will own their work.

The ideal candidate is highly experienced with Meta Ads, has a history of managing multiple clients concurrently, and possesses strong analytical skills to explain campaign performance.

Requirements

• 4+ years of hands-on paid social experience — Meta Ads mandatory, TikTok and/or LinkedIn a plus.
• Proven track record managing multiple client accounts simultaneously, with exposure to high-spend or high-volume environments.
• Strong command of campaign structure best practices: prospecting, retargeting, and lifecycle flows.
• Proficiency with pixel/CAPI implementation and event validation.
• Solid understanding of attribution models and signal quality management.
• Experience running structured creative and audience testing frameworks.
• Deep familiarity with performance marketing KPIs: CPA, ROAS, CPM, CTR, and similar.
• Understanding of full-funnel logic and how creative and audience strategy shifts by funnel stage.
• High attention to detail and data hygiene discipline.
• Upper-intermediate to advanced English proficiency (Required)

Nice To Haves

• TikTok and/or LinkedIn experience

Responsibilities

• Build and maintain scalable paid social structures across prospecting, retargeting, and lifecycle flows to ensure stable delivery and continuous learnings.
• Translate creative inputs into testable variants, identify winners and losers, and drive iterative performance improvements across platforms.
• Validate pixel/CAPI/event setups, monitor attribution mismatches, and maintain campaign hygiene to ensure decisions are grounded in reliable data.
• Own day-to-day pacing and performance health of assigned social clients, flagging risks and optimizing toward KPIs proactively.
• Work closely with the Social Lead Specialist and creative/strategy teams to align execution with broader paid social goals and client growth opportunities.

Benefits

• Work globally, stay flexible: Join a fully distributed team across the US, LATAM, Europe, and Asia.
• Meaningful impact from day one: Your work directly influences client performance outcomes.
• A culture built on curiosity, transparency, and ownership: We share context and empower people to make decisions.
• High-caliber teammates: Collaborate with specialists across Paid Search, DSP, Creative, Analytics, and Client Success.
• Learning as a default: We're building something new, experimentation and growth are part of the job.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed