Senior Specialist, Retail Pharmacy Marketing

Cardinal Health•Dublin, OH

11d•$68,500 - $88,020•Hybrid

About The Position

The Retail Pharmacy Marketing team is responsible for the promotion of the retail class-of-trade businesses in the Pharmaceutical & Specialty Solutions Segment. Team members develop and execute strategic marketing plans and tactical programs to meet business objectives. Our objectives are to drive market share, retail pharmaceutical distribution growth, and retention of key customers and buying groups. The Senior Specialist, Retail Pharmacy Marketing role focuses on driving the development and execution of retail pharmacy initiatives by managing key communication channels, creating and distributing multi-channel marketing content, supporting strategic Cardinal Health services and solutions. This role serves as a central point of contact supporting coordination across cross-functional teams and the sales organization. The role also emphasizes performance tracking and continuous improvement through lead management, campaign analytics, and post-campaign evaluations optimizing marketing effectiveness.

Requirements

Independent contributor that is detail-oriented with ability to multitask, and strong project management skills.
Strong written and verbal communication skills.
An innovative self-starter who sees ‘ambiguity’ as an opportunity rather than a hurdle and thrives on challenging yourself to push beyond conventional thinking.
Experience writing, reviewing, and editing content for advertising tactics.
Strong background in customer marketing channels including social media, web, email, as well as field sales team engagement.
Technologically savvy with proficiency in Microsoft Office (especially PowerPoint, Excel) and Adobe Acrobat.
Previous experience with SharePoint, Workfront, CRM/salesforce.com, HIVE productivity and project management platforms is desirable.
Team player who can collaborate and work effectively with multiple people and teams.
Experience working in a matrixed environment is desirable.
Bachelor’s degree in related field or equivalent work experience, preferred.
2-4 years of experience is preferred.
Ability to be on-site an average 3 days per week is preferred.
Hybrid work schedule, ability to be on-site 3 days a week, preferred, <20% travel.
Strong understanding of digital marketing principles, lead generation in B2B, audience segmentation, and various marketing channels.
Apply judgment within defined parameters.

Nice To Haves

Previous experience with SharePoint, Workfront, CRM/salesforce.com, HIVE productivity and project management platforms is desirable.
Experience working in a matrixed environment is desirable.
Ability to be on-site an average 3 days per week is preferred.
Hybrid work schedule, ability to be on-site 3 days a week, preferred, <20% travel.

Responsibilities

Own management of local store marketing portal for Medicine Shoppe International, Inc. (MSI), including identifying local marketing resource needs, the creation of new materials and providing implementation guidance for franchise owners and pharmacists in charge (PIC).
Provide marketing support for secondary distribution channels including ParMed and FirstVet and Kinray, supporting the adaptation, creation, and execution of various marketing materials.
Collaborate on the development and distribution of marketing messaging and materials across multiple channels, including print, digital, presentations, social media, and newsletters; develop written content as needed.
Partner with internal and external teams to develop project plans and timelines, manage print and digital content development, execute marketing initiatives, and oversee deliverables and deadlines.
Support the development and creation of various marketing and promotional materials for the Cardinal Health Retail Business Conference (RBC) and various other trade shows, conferences, and customer meetings.
Manage the tracking of prospective customer leads, oversee and compile marketing campaign performance metrics to demonstrate performance and impact to the overall retail pharmacy business.
Create sales enablement toolkits to educate the independent sales force (ISF) on strategic solutions, services, and retail pharmacy marketing initiatives.
Serve as the main point of contact to provide guidance, answer questions, and support campaign execution and support the maintenance of the online portal of marketing resources and materials.
Collaborate with cross-functional teams, including program and solution owners, ISF sales, account management, communications, analytics, compliance, enterprise marketing, finance, and legal—to ensure alignment and execution of key marketing initiatives.
Remain current on industry, customer and competitor trends impacting the growth of retail pharmacy.