Senior Specialist - New Product Launch

Covista•Minneapolis, MN

1d•$53,521 - $96,737•Hybrid

About The Position

The Senior Specialist, New Product Launch is an individual contributor who owns and operates the launch playbook for new and upgraded programs across all product areas. The role shepherds and delivers launch marketing elements in partnership with product-area owners, Category Marketers, and Product Managers, using the positioning, messaging, and audience they provide. The specialist leads kickoffs for approved launches after business case and board approval, then manages end-to-end operational execution, including pages, channels, and logistics. The role coordinates internal teams, external vendors, timelines, deliverables, and readiness milestones, while monitoring concurrent launches and resolving bottlenecks. Launch volume is expected to grow from approximately 30 launches in the first year to about 50 annually. The specialist documents and improves the playbook after each launch to make future launches more efficient. The position follows a hybrid schedule with four in-office days per week, Monday through Thursday. It also includes other assigned duties and compliance with company policies and standards.

Requirements

Bachelor's degree in marketing, business, project management, or a related field.
Three to five years of experience in product launch execution, marketing operations, or project/process management.
Strong cross-functional communication and coordination skills, including the ability to align product-area owners, creative teams, and external vendors around a shared timeline.
Proficiency with Microsoft Office Suite, including Excel and PowerPoint, creative project management software, and digital asset management tools.
In-depth knowledge of marketing operations and product launch processes.
Strong attention to detail and ability to manage a high volume of concurrent launches without missing details.
Ability to remain calm while managing a high volume of work and to continually improve repeatable processes.

Nice To Haves

PMP or similar project/program management certification.
Experience with marketing operations and product launch processes in higher education or a related service offering.

Responsibilities

Own and operate the core launch playbook for new and upgraded programs across every product area, refining the process with each cycle.
Partner with product-area owners, Category Marketers, and Product Managers to drive each launch’s process and execution.
Lead kickoff for each approved launch following business case and board approval.
Manage end-to-end launch execution, including pages, channels, and operational logistics, in coordination with the product-area owner.
Coordinate cross-functional stakeholders, internal teams, and external vendors to keep timelines, deliverables, and readiness milestones on track.
Track concurrent launches, identify bottlenecks, and adjust sequencing and resourcing to maintain schedules.
Document and refine the operational playbook after each launch.
Perform other assigned duties and comply with policies and standards.