Senior Specialist, Marketing - Commercial Specialty Insurance

The Hartford•Hartford, CT

17h

About The Position

Join a high-impact marketing team supporting The Hartford's Global Specialty businesses. We're seeking a motivated, organized and analytically minded marketing professional to join the team as a Senior Specialist, Marketing. This role operates in a portfolio marketing capacity, helping manage execution across the Global Specialty lines of business, including Global Insights Center and Navigators Reinsurance. In partnership with, and in support of, the Assistant Director of Marketing and the Director of Marketing, this role helps manage the marketing backlog, coordinate day-to-day execution, track KPIs, run analysis and maintain portfolio-level scorecards that inform priorities, performance and investment decisions.

Requirements

Minimum 3 years of experience in marketing, communications or a related field.
Bachelor's degree required.
Familiarity with the insurance industry and financial services preferred.
Familiarity with integrated campaigns across digital, email, content and events.
Experience with marketing operations tools (e.g., Workfront, SharePoint, AI-enabled workflows, Tableau, etc.) preferred.
Experience with Copilot and AI agents, Excel, PowerPoint and MS Teams preferred.
Strong collaboration skills and the ability to work with stakeholders across the business.
Strong written and verbal communication skills, with the ability to tailor messages to different audiences.
Familiarity with analyzing campaign data to identify insights and support recommendations.
Self-starter and team player focused on results, with the ability to handle multiple high-priority demands and achieve objectives.

Responsibilities

Own a piece of the end-to-end marketing process for Bond, Livestock, Environmental and Ocean Marine.
Execute integrated campaigns, sales-enablement materials and content within the annual marketing plan.
Manage the marketing backlog and intake log, flagging capacity conflicts and trade-offs.
Track campaign performance, run analysis and maintain outcome scorecards for the portfolio.
Prepare performance reporting and competitive insight summaries to inform future strategies and optimization.
Write COE briefs and manage day-to-day execution to timeline, quality and brand standards.
Support Global Insights Center and Navigators Re marketing.
Contribute to value propositions, messaging and proof points for assigned lines.
Build product and line-of-business fluency for assigned segments.
Coordinate brand, compliance and legal approvals for assigned deliverables.
Apply AI-enabled workflow to research, drafting and content adaptation.