Senior Specialist, Marketing Automation

Oscar Health•New York, NY

2d•$83,628 - $109,761•Hybrid

About The Position

The Marketing Automation Senior Specialist develops and executes automated marketing programs across Oscar's marketing automation tools. This person supports the design, build, and launch of complex email and journey-based campaigns. Working closely with Marketing, Data and Operations teams, this person will translate marketing strategies into technical workflows, ensuring flawless and error-free execution.

Requirements

2+ years of professional experience with a primary focus on marketing automation, marketing operations, or campaign execution
2+ years of hands-on experience building complex workflows in marketing automation tools, such as Salesforce Marketing Cloud, Iterable, or Braze, using HTML and AMPscript to build dynamic email templates.
1+ years using SQL to query databases, build data extensions and troubleshoot audience or data issues
Familiarity with Salesforce CRM and Data Cloud for data harmonization and identity resolution

Nice To Haves

Salesforce Marketing Cloud certification
Background in B2C Marketing
Proficiency in Analytic and BI tools
Experience in a highly regulated industry like insurance, banking, etc.

Responsibilities

Execute the end-to-end technical build of campaigns, translating marketing briefs into technical workflows in our automation platforms that support growth and retention strategies.
Collaborate with Data and Ops teams to utilize existing data structures and integrations for audience segmentation and journey logic.
Use SQL to pull defined target audiences and perform troubleshooting to resolve data or logic discrepancies.
QA all campaign components prior to launch to ensure error-free execution.
Monitor campaigns performance post-launch to ensure campaigns are performing as intended
Develop expertise across Oscar's marketing automation tool ecosystem, maintaining templates, content blocks, and campaign development processes to contribute to platform governance, documentation, and best practice adoption.
Compliance with all applicable laws and regulations
Other duties as assigned