Senior Specialist, Digital Content & Experiences

Scout Motors • Charlotte, NC

1d • $110,000 - $135,000 • Onsite

About The Position

The Senior Specialist, Digital Content & Experiences owns the execution of digital content, events, and experiences across web, campaigns, localization, and e-commerce. This role ensures content is live, accurate, localized, and engaging — from events and launches to Shopify and physical-space digital presence. This is a creative, cross-functional, do-the-work role. You will be hands-on in the DAM, CMS, event workflows, and content systems end-to-end.

Requirements

• Bachelor's degree in Marketing, Business Administration preferred, or a related field, or equivalent work experience.
• 8+ years of hands-on digital content experience
• Direct experience supporting events and activations end-to-end
• Experience working cross-functionally with Digital, Brand, Retail, and Comms teams
• Daily working experience with Frontify DAM, used within the last 12 months
• Hands-on CMS experience with Contentful, including publishing and QA of live content
• Experience supporting campaigns tied to: CMS, Salesforce Marketing Cloud, Lead Capture tools, RSVP workflows
• Working knowledge of Shopify or similar e-commerce platforms, supporting product content and assets
• Experience managing Google Places, Yelp, and other local listings
• Understanding of localized digital needs for physical locations and events
• Hands-on experience using AI tools for content creation, iteration, and support
• Experience applying AI to: Asset tagging and metadata, Content drafting and summaries, Improving content and publishing efficiency
• Ability to balance AI output with brand, quality, and accuracy standards
• Comfortable owning execution independently
• Strong attention to detail and content quality
• Able to manage multiple live initiatives at once

Responsibilities

• Support the development of RFPs by gathering requirements, coordinating inputs, managing timelines, and supporting vendor evaluation and selection processes.
• Act as an escalation point for reservation-holder asset issues, investigating data, content, or system root causes and coordinating resolution across teams.
• Own marketing and CRM reporting by building, maintaining, and validating dashboards and recurring reports in Sigma to ensure leadership and teams are working from accurate data.
• Maintain high standards for marketing and CRM data hygiene, including audits, cleanup, documentation, and ongoing quality checks.
• Manage Jira as the primary project and workflow tool for marketing operations, creating projects, managing tickets, tracking dependencies, and keeping work moving forward.
• Coordinate CRM campaign projects from intake through launch, organizing requirements, timelines, and handoffs while channel teams execute within the platform.
• Gather and organize inputs, assets, and approvals needed to support CRM initiatives, ensuring work is launch-ready and properly documented.
• Partner with UX teams on CRM and lifecycle initiatives tied to research, testing, and learning objectives.
• Partner with Talent Community teams to support employee engagement and internal CRM-driven communications.
• Partner with Community Affairs teams on CRM and marketing initiatives tied to local events and regional activities.
• Track marketing spend and campaign performance, ensuring visibility into pacing, outcomes, and operational efficiency.
• Translate data into clear summaries and insights that help stakeholders understand performance, risks, and next steps.
• Apply AI tools thoughtfully to speed up analysis, reporting, project intake, and documentation—while validating outputs for accuracy and quality.
• Keep projects organized, well-documented, and delivered on time across multiple concurrent initiatives.

Benefits

• Competitive insurance including: Medical, dental, vision and income protection plans
• 401(k) program with: An employer match and immediate vesting
• Generous Paid Time Off including: 20 days planned PTO, as accrued
• 40 hours of unplanned PTO and 14 company or floating holidays, annually
• Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
• Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree