Senior Specialist, Communications – Digital News Editor

Mayo Clinic•Rochester, MN

13h

About The Position

The Senior Specialist provides primary operational oversight of Mayo Clinic News Network, Mayo Clinic’s external digital newsroom, leading daily publishing, content distribution, and platform performance. This role is responsible for ensuring the News Network operates as a high-performing, enterprise platform that delivers timely, accurate, and compelling health news and research updates to journalists and public audiences worldwide. Mayo Clinic News Network is a strategic channel that amplifies earned media and editorial content, drives patient awareness, and reinforces Mayo Clinic’s reputation as a trusted authority in medicine. As the dedicated operational lead for the platform, this role requires strong editorial judgment, technical expertise, and digital strategy, along with the ability to coordinate across teams and continuously enhance platform effectiveness.

Requirements

Requires a bachelor's degree in a related field plus 3 years of relevant work experience.
Strong written and oral communication skills.
Ability to communicate in a way that creates clarity, simplifies messages, and aligns with organizational strategy.
Knowledge of channels for communication and the ability to build effective communication and engagement strategies.
Must be a self-starter with the ability to independently identify opportunities, solutions and resolve challenges.
Demonstrated ability to deliver impactful results.
Requires an attitude that actively seeks out change, embraces critical questioning, innovation, service and continuous improvement.
Must understand how to deal with and navigate ambiguity, and act without having the total picture.
Adaptable or flexible.
Demonstrated professionalism and ethics, with ability to earn credibility through integrity and transparency.
Role models service excellence.
Motivates others by being present, engaged, attentive, invites diverse perspectives, demonstrates and inspires a collaborative spirit.
Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork.
Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality.

Nice To Haves

Journalism or newsroom experience.
Background as a multimedia journalist, assignment editor, or broadcast producer.
Multimedia production skills, including video and audio.
Experience with SEO and digital analytics tools.
Familiarity with media distribution platforms and syndication networks.
Experience in healthcare communications or academic medicine.
Ability to work effectively in fast-paced, deadline-driven environments.

Responsibilities

Oversees and executes all daily publishing workflows for Mayo Clinic News Network.
Reviews and approves content for publication, ensuring accuracy, functionality, and adherence to quality standards.
Determines content prioritization, scheduling, and cadence aligned with organizational priorities.
Publishes and distributes content and journalist communications.
Oversees content distribution across key platforms, supporting delivery of multimedia assets to national and international media outlets.
Manages vendor relationships and ensures effective syndication to maximize earned media reach.
Maintains and enforces editorial guidelines, publishing standards, and governance processes.
Ensures alignment with Mayo Clinic brand standards, enterprise priorities, and Communications Department strategies.
Collaborates with internal stakeholders on content review and approval.
Supports search engine optimization (SEO) initiatives in collaboration with internal stakeholders.
Monitors and analyzes platform performance, user behavior, and search trends to inform strategy.
Identifies opportunities to enhance organic search visibility and audience engagement and aligns with enterprise digital strategies.
Maintains and optimizes News Network platform functionality, including media libraries, digital assets, user access, and system integrations.
Serves as liaison with technology partners for platform updates, enhancements, and issue resolution.
Partners with Media Relations, Communications teams, and other stakeholders to support content development and distribution.
Participates in content planning, media strategy, and analytics discussions.
Builds strong relationships across the organization to ensure alignment and execution.
Supports News Network operations during issues management and crisis response, ensuring timely and accurate dissemination of critical information.
Contributes to content creation, including writing, editing, and multimedia production.
Collaborates with subject matter experts and production teams.
Supports integration across social media and other enterprise content channels.