Senior Specialist, Brand Marketing

Wyndham Hotels & Resorts•Parsippany, NJ

1d•$75,000 - $95,000•Onsite

About The Position

Wyndham Hotels & Resorts is now seeking a Senior Specialist, Brand Marketing to join our team at the Parsippany - 22 Sylvan Way location in Parsippany, New Jersey. Why Wyndham? By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support. Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more. At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you! The Role The Marketing Senior Specialist, Brand Marketing is a multi-faceted role supporting brand marketing leaders in developing and executing initiatives for select brands in direct support of the team’s strategic vision (e.g., marketing campaign support, asset planning & organization, market research, partner promotions/events, customer engagement activities, presentation development and delivery, etc.) This individual must be highly organized, detail-oriented, customer-focused, and able to work in a fast-paced organization. The candidate must be able to multi-task, possess a professional demeanor and have the ability to effectively interface with team members at all levels across the company, as well as franchisees and agency partners. The candidate will be a self-starter who demonstrates a high level of accountability and who is able to follow through on tasks to completion with excellence. The ideal candidate will also have the ability to generate creative ideas to support the strategic and tactical planning of business initiatives. Being data driven is required.

Requirements

Detail-oriented, organized, and able to multi-task while meeting deadlines.
Flexible and able to shift gears quickly, thrives on change and a fast-paced, energetic environment.
Able to work independently and be self-motivated with a strong work ethic and sense of ownership.
Outstanding communication skills, integrity, and the ability to build professional trust and respect across all levels of the organization.
Critical thinking skills, ability to use logic and reasoning to identify alternative solutions, conclusions, or approaches to problems.
Ability to generate creative ideas to support the strategic and tactical planning of business initiatives and events.
Strong time management skills for self and others.
Excellent communication and presentation skills to team members, agencies, franchisees, and senior leaders.
Excellent cross-functional collaboration and the ability to negotiate across priorities and needs.
Customer-first mentality. Experience in handling inquiries effectively.
Adaptable to new systems, processes, and software.
Bachelor’s or relevant Associate’s degree.
3+ years of marketing work experience in a fast-paced organization preferred.
Experience with social media and digital marketing preferred.
Advanced proficiency in Office (Word, Excel, PowerPoint).

Nice To Haves

Experience in travel, hospitality, retail, or entertainment a plus.
Familiarity with Adobe Photoshop and Canva a plus.
Experience with a shared services organization with ability to work across business units strongly recommended.
Comfortable and confident in public speaking.

Responsibilities

Plan, oversee and support brand campaign planning & execution to bring brand positioning to life with a strong focus on execution and in market activation.
Brainstorming and idea concepting, agency briefings, material development needs (e.g. collateral development, videos, presentations, etc.), trafficking projects, reviewing creative assets, as well as social media planning, reviews, approvals, performance optimizations, and monitoring/listening.
Have a pulse on effective marketing and promotional channels, including social and consideration media platforms to be used to relay product messages to customers.
Manage updates across key owned channels including brand websites, campaign landing pages, social media, email, public relations, as well as coordinating with internal/external communications teams.
Serve as the initial point of contact for brand requests from internal team members (U.S. and global) as well as agencies administering digital assets on behalf of the brand marketing team.
Manage organization of marketing assets routinely uploading, removing, and answering/fulfilling any requests.
Coordinate with Paid/Direct Response Media Team to review and support creative assets and align on full funnel campaign efficacy/optimization.
Build, collaborate, and maintain relationships with key external partnership contacts, and liaison with other teams as necessary to support campaign and brand requests.
Partner with Brand marketing leads to develop and manage the integrated content calendar, executing and publishing social posts on behalf of all brands as needed.
Support internal communications by ensuring timely updates of brand assets and key initiatives across company platforms and channels.
Provide project management support for events, meetings, and sponsorship activations, including coordination, preparation, and on-site readiness as needed
Manage administrative and operational processes to support team priorities, including submitting requests, coordinating cross-functional updates, and maintaining tracking documents and reporting lists.
Coordinate collateral updates and inventory management with creative, production agencies and sourcing partners.
Coordinate the creation of presentation materials, build and present marketing presentations as applicable.
Ability to lead select brand initiatives from start to finish with minimal supervision.
Assist with planning and on-site photo/video production as applicable.
Marketing Analytics. Monitor and measure campaign performance data and make recommendations to optimize the performance of marketing campaigns and strategies through evaluating key performance metrics and audience strategies.
Liaise with key agencies and internal stakeholders to vet and deliver accurate data-driven campaign metrics.
Research and stay up to date on key industry topics and trends (advertising, marketing, technology, hospitality).
Competitive research and analysis, as needed.

Benefits

Health insurance with HSA and FSA options
Dental insurance
Vision insurance
Life/AD&D insurance
Short- and Long-Term Disability coverage
401(k) with generous company match
Vacation time- Accrue 1.615 hours of paid vacation per week
Paid holidays- 11 Core Scheduled Paid Holidays with potential additional paid days off as business operations and the calendar permit (e.g. in 2026, there is an additional 7 days of paid company closure).
Paid sick leave accrued as state and local laws require
Additional paid time off in the form of one volunteer day, bereavement time, as well as jury duty time.