Senior Software Engineer, Marketing Enablement & Technology

Instacart

14h•CA$168,000 - CA$177,500•Remote

About The Position

The Marketing Enablement & Technology (MET) team is part of Instacart's Marketing organization. This team is responsible for building the systems, APIs, and data pipelines that power Instacart's Paid Marketing channels, which are a significant growth driver for the company. The team operates at the intersection of Marketing, Product, and Engineering, owning platforms for campaign feeds, audience targeting, event pipelines, and QA automation. The specific role is for a Senior Software Engineer within the Paid MarTech pod, focusing on architecting and scaling backend services and ETL processes. These processes are crucial for enabling marketing campaign execution, conversion tracking, and third-party integrations across various paid media channels including Paid Social, Display, SEM, Online Video, Linear Television, and Streaming Audio. The engineer will lead projects from start to finish, guide technical direction, mentor other engineers, and collaborate with Marketing, Operations, and Product leadership to shape technical and product strategy.

Requirements

5–8 years of software engineering experience with expert-level proficiency in Python for building scalable backend services, APIs, and data pipelines.
Proven track record of leading complete projects end-to-end, including architecture design, implementation, experimentation, and production rollout.
Deep expertise with data integration technologies (Snowflake, SQL, ETL processes) and workflow orchestration tools (Airflow, DBT).
Demonstrated ability to design for performance, scalability, and robustness, with experience implementing comprehensive observability solutions (logging, metrics, tracing).
Strong product thinking with ability to research problems deeply, influence product direction, and make strategic trade-offs balancing technical and business considerations.
Excellent communication skills with proven ability to mentor engineers, drive cross-team alignment, and translate technical concepts for diverse stakeholders.

Nice To Haves

Experience architecting and implementing automation frameworks and reusable abstractions that improve team productivity and system extensibility.
Advanced knowledge of ad platform APIs (Google Ads, Facebook Ads, Snapchat Ads) and conversion tracking mechanisms at scale.
Deep understanding of digital marketing operations and performance marketing KPIs (ROAS, LTV, CAC, CPA) with ability to identify technical opportunities that drive business impact.
Experience with cloud cost optimization, chaos engineering, and disaster recovery planning.
Track record of managing technical debt strategically and leading legacy system modernization efforts.
Experience with security-by-design principles and leading incident response for production systems.
Demonstrated ability to leverage AI tools for significant productivity improvements and contribute to AI-assisted development infrastructure.

Responsibilities

Lead complete projects independently across backend services, APIs, and data pipelines, defining experimentation, development, and rollout strategies across multiple systems with minimal guidance.
Architect scalable, robust solutions for performance, reliability, and cost efficiency, applying deep technical knowledge to design systems that handle high-throughput marketing operations.
Drive technical improvements by identifying and solving deeper underlying problems, designing appropriate abstractions to simplify complexity and promote reusability across the codebase.
Partner directly with Marketing and Product stakeholders to influence features and requirements, bringing strong technical perspective while making well-reasoned trade-offs between complexity, business value, and delivery timelines.
Mentor junior engineers through code reviews, technical guidance, and onboarding support, while contributing to team productivity through process improvements and automation.