Senior Marketing Enablement Specialist

Axon•Seattle, WA

1d•$75,000 - $126,500•Hybrid

About The Position

You will bridge the gap between what Axon builds and how the market understands it. In this role, you’ll bring the strategic depth of product marketing and sales enablement with hands on experience of field marketing — creating a seamless connection between product messaging, customer-facing experiences, and sales readiness. From crafting compelling product narratives to activating them in the field, you’ll ensure that every campaign, event, and sales tool tells a consistent, differentiated story. You’ll work side-by-side with product, sales, and customer success to sharpen go-to-market execution and help Axon win in increasingly competitive enterprise markets. When product story meets field momentum—Axon wins. This role owns that connection.

Requirements

4+ years of experience across product marketing, sales enablement and field marketing
Proven track record of driving pipeline and revenue through events, campaigns, and field initiatives
Experience supporting enterprise sales
Demonstrated ability to develop compelling product messaging and translate technical solutions into real-world value
Strong experience creating sales enablement materials that equip sellers to win (decks, battlecards, one-pagers, demo content)
Ability to break into new markets or verticals (retail, healthcare, or similar) and tailor strategies accordingly
Creative, out-of-the-box ideas for programs that capture attention, differentiate Axon, and drive meaningful enterprise engagement
Experience using data and insights to measure performance and optimize programs
Familiarity with AI and emerging tools to enhance execution and personalization
Strong cross-functional collaboration and stakeholder management skills across product, sales, and customer success
High standards for execution, creativity, and detail
Alignment with Axon’s values: ownership, candor, curiosity, and a commitment to building trust in service of our mission to Protect Life

Responsibilities

Develop product messaging and campaign positioning that resonates with enterprise audiences in retail, healthcare, and other core enterprise verticals
Translate complex technical capabilities into compelling, customer-focused value propositions
Partner with product teams on launches and go-to-market initiatives to ensure messaging lands effectively in the field
Identify high-leverage market moments (launches, industry events, partnerships) and turn them into differentiated product narratives
Create sales enablement materials including pitch decks, one-pagers, and competitive battlecards that equip sellers to win
Support webinars, demos, and thought leadership content that showcase Axon’s value across enterprise use cases
Drive consistency across campaigns, messaging, and sales materials so every customer touchpoint reflects the same compelling story
Partner closely with Enterprise Sales and Customer Success on deal acceleration strategies and account-based programs
Support field events and customer engagement programs that drive pipeline and brand presence
Build account-based and executive-level experiences that deepen relationships with key decision-makers
Develop the messaging, assets, and storytelling that bring field events to life, ensuring every activation shows up with a sharp, consistent narrative - from pre-event content and sales tools to on-site materials and follow-up collateral
Own performance metrics to continuously improve program outcomes
Leverage AI and emerging tools to enhance personalization, follow-up, and scalability of marketing programs
Act as a strategic advisor on how Axon shows up in-market across enterprise audiences