Senior Social Media Manager

REP Fitness•Westminster, CO

6d•$115,000 - $125,000•Hybrid

About The Position

The Sr. Social Media Manager will lead our Sr. Social Media Content Creator and agency partner to drive excellence across our social media channels by driving execution, accountability, and a consistent brand presence across every channel. Working closely with our external agency, the Sr. Social Media Manager will shape strategy and content calendar management and own the agency relationship day to day. In addition, this position will launch and scale a UGC/Influencer program to grow brand awareness, customer acquisition, and authentic content creation. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours.

Requirements

Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
5-10 years experience as a social media manager on brands with 250k+ followers in the fitness, apparel, lifestyle or nutrition brands.
Experience leading strategy with the ability to read and react to brand-relevant cultural outputs, making us the relevant & trusted thought leader for our consumers.
Social media expert on Meta, YouTube & TikTok, understanding what works on each channel and how they perform differently.
Experience standing up and managing an influencer program with quantifiable results on performance.
Ability to analyze and evaluate KPIs on social media and turn that analysis into actionable strategy within a content calendar and long-lead planning.
Experience partnering with creative team members on content calendar, ideation and execution that is on brand.
Experience managing an external agency partner.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Ability to calculate figures and amounts, such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts of basic algebra and geometry.

Nice To Haves

Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group.

Responsibilities

Own and drive the adoption of our social media strategy to help drive awareness, growth & engagement meaningfully.
Support our existing channels as well as standing up new channels which we are not currently present, with a specific focus on TikTok & YouTube.
Be our social media expert, understanding trends, algorithm shifts, and maintaining a consistent, evolving presence.
Read and analyze KPIs and results, partnering with the external agency to leverage these into strategic game plans.
Quickly pivot strategy as needed for new trends, partnership posts, or launches.
Work with Sr. Content Creator to schedule all posts in advance via Hootsuite.
Own the external agency relationship day to day through active management, including bi-weekly status meetings and ensuring accountability against deliverables.
Support community engagement in DMs, responding to partnership inquiries and engaging with consumers.
Manage the social content calendar with ICUC and the Sr. Social Content Creator, ensuring all key launch dates, brand moments, and content pillars are hit.
Launch and scale our UGC/influencer program to increase brand awareness, customer acquisition, and authentic content creation, owning influencer selection and communication.
Own the budget for the influencer program and establish clear KPIs for success.
Partner with the Sr. Content Creator & Partnerships team to align on strategies and clear dates for collabs or influencer features.
Focus primarily on REP equipment while also supporting the apparel and Purist influencer programs.
Collaborate with creative, editorial, and brand teams to ensure consistent brand tone, messaging & targeting.
Collaborate cross-functionally with brand, partnerships, events, global, and commercial teams to integrate and highlight key stories, launches, partners, and activations.
Minimal travel may be required for events and partnership activities.

Benefits

Medical, Dental, Vision (Competitive Benefits Packages Available)
Health Savings Account (HSA) with employer contributions
Flexible Spending Account (FSA) options
LTD/STD, Life and AD&D (100% premiums covered by REP)
401k and Roth options with employer match up to 4%
Employee Assistance Program (EAP)
4 weeks of PTO accrued during your first year
48 hours of sick leave annually
7 paid company holidays with an additional floating holiday
Paid Parental leave after 6 months of employment
Birthday - Paid day off
Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
Full access to employee gym
Employee discount on REP equipment and apparel
Daily snacks and drinks provided by REP (for onsite employees)
'Fitness' casual attire
Company and team building events
Professional growth and development within the organization