Robb Report: Senior Social Media Editor

Penske Media • New York City, NY

2d • Onsite

About The Position

Robb Report is seeking a creative, analytical, and highly motivated social media editor to elevate our presence across all social platforms. This role is ideal for someone with a deep understanding of the lifestyle space, a reporter’s eye for compelling stories, and the ability to drive engagement through innovative content strategies. The ideal candidate will be an adept storyteller with a proven track record of growing brand audiences and an enthusiasm for keeping Robb Report at the forefront of social media.

Requirements

• Bachelor’s degree in Journalism, Communications, or a related field.
• Minimum 3 years of social media experience, ideally with media, lifestyle publications, or editorial-focused roles.
• Strong understanding of social media strategies for traffic growth and engagement, including experience with SEO principles as they apply to social content.
• Demonstrated creativity in content ideation, series development, and innovative social campaigns.
• Proficiency with social media management and analytics tools (e.g., Later, True Anthem, Google Analytics, Sprinklr, CrowdTangle).
• Proven track record of increasing brand audience and engagement through data-driven content strategies.
• Excellent project management skills with the ability to manage workflows, timelines, and communication across departments.
• Flexibility with hours, as off-shift and weekend work may be required for live event coverage.
• Exceptional communication and collaboration skills, with an understanding of Meta’s publishing tools (e.g., Branded Content Tool, Audience Optimization Tool) for content promotion and partnership integration.
• Basic photo/graphic/video editing skills a plus (Adobe Suite)

Responsibilities

• Collaborate with the senior social media manager to strategize, execute, and support Robb Report’s social media presence across platforms, especially but not limited to Instagram and TikTok.
• Use data and analytics to develop and maintain a content calendar and posting schedule aligned with brand goals and seasonal trends.
• Deliver pithy, authoritative, and shareable posts that engage our audience, and consistently gain followers.
• Engage with and respond to audiences on all platforms, ensuring Robb Report remains central to conversations around luxury, lifestyle, and premium content.
• Create original content series, hashtags, and innovative campaigns that resonate with new audiences, broadening our market reach.
• Analyze, interpret, and report on key performance indicators (KPIs) such as engagement rates, impressions, video watch times, and click-through rates to refine and optimize strategies.
• Work closely with editors to align social content with editorial goals, monitor social trends, and make real-time recommendations to engage users and drive traffic.
• Collaborate with the video department to produce and execute high-quality social video content on a consistent basis.
• Maintain cultural sensitivity and awareness, ensuring content resonates with a global luxury audience.
• Work occasionally with the Integrated Marketing and Client Services teams to plan and execute sponsored content and branded campaigns.
• Manage live social media coverage at events to maximize engagement and enhance Robb Report's presence in the luxury space.
• Stay at the forefront of social innovation, exploring new channels, formats, and trends to ensure Robb Report remains ahead of the curve.

Benefits

• PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family.
• Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
• Employee Assistance Program
• Life Insurance
• Short & Long Term Disability
• Paid Parental Leave
• 401(k) Retirement Plan with an Employer match
• Company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials.
• Flexible Vacation Policy

What This Job Offers

• Job Type: Full-time
• Career Level: Senior